Zoho Mail Offers Free E-mail with Your Domain Name
Name: Zoho Mail (Visit Zoho Mail)
Type: Business E-mail Provider
Best Website For: Free Business E-mail
Reason it's on The Best Sites:
Zoho Mail offers features that are equal to or superior to common desktop e-mail applications. You can expect the same fluid design as Outlook and Gmail. They stand out from the pack because they offer custom domain e-mails for free (i.e. firstname.lastname@example.org). This is something that Google for Business charges for.
Get the best of both worlds.
There are times when you can’t afford distractions while communicating over email. This is especially true in the case of business emails, where the conversations are always fast-paced, and pinging email notifications are calling for your attention.
On those days, the lure of a desktop client sitting right on your home screen to take you to your email is always stronger. Especially when you think of the diversions your other browser tabs can throw at you, interrupting your focus.
For those of you who love both Zoho Mail and your desktop client equally, we give you…
Zoho Mail Desktop Lite Client
Now enjoy the comfort of webmail in your desktop as an installed program. It’s called ‘Desktop Lite Client’ for a reason. The interface is not remodeled exclusively for the desktop but an exact replica of the webmail version for familiarity.
However, with the technical advantage of an installed application being locally hosted, this desktop lite client is a bit faster than webmail, which means less loading time while using it. Dedicated badge notifications and desktop notifications will keep you constantly updated on your emails.
If you wish to switch to webmail on other occasions, you can use the “Open current URL in browser” option from the menu as a shortcut to opening Zoho Mail in your browser.
Now for a new tidbit: This lite client is just a prelude to Zoho Mail’s full-fledged desktop client, which our team is building with many core functionalities! Since many of our users requested a desktop client from Zoho Mail, we hope you love using this lite version for the time being .
As your business grows into a corporation, you might start thinking about the challenges of taking your business worldwide. You will have vendors across the globe awaiting payments, multiple payments coming in and all these transactions waiting to be reconciled. The solution? An integration between accounting and banking, the integral parts of doing business. Presenting the Zoho Books and Standard Chartered integration, which offers innovative solutions to enhance the corporate banking experience for our customers in India.
Here is how the integration will make business accounting and banking easier for corporations:
Direct B2B payments
With a large volume of transactions taking place every day and a need to accurately record them in your accounting app, each minute of the day counts. The Zoho Books and Standard Chartered Bank integration not only lets you pay your vendors directly from your accounting app, but also automatically records the payments, saving you from hours of manual data entry and the errors associated with it. Once a payment is initiated, Zoho Books intelligently displays the payment mode (NEFT, RTGS, Book Transfer) based on the amount and vendor bank details. The integration also ensures that only authorized employees can execute payments.
Direct cross-border payment
Making cross-border payments can be challenging, especially when your banking partner does not have a global presence. Keeping track of these payments can also be particularly troublesome. The integration with Standard Chartered allows users to make international payments right within Zoho Books. Once the payment is made, Zoho Books sends you notifications so you’re always up-to-date on the status of your payments. What’s more, with this integration, users making international vendor payments need not pay Telegraphic Transfer (TT) charges during the year 2018.
Receivables reconciliation with virtual accounts
With hundreds of client payments coming in every day, matching each payment to the client can be difficult, especially if the remitter’s information is missing from the receipts. The integration seeks to simplify this process by adding virtual accounts to separate each client’s payments. Zoho Books matches the payment to the client using automatic client identification. The automatic bank feeds ensure that all transactions are securely fetched from your bank portal into Zoho Books and the best match is displayed for each one, letting you reconcile your receivables with a click.
Virtual accounts also come in handy if you need to collect payments without disclosing your account number, protecting your privacy and your profits at the same time.
Automatic transaction reconciliation
While in principle bank reconciliation is simple and error-free, things may not work out so well in practice, especially if there is a multitude of transactions taking place. Manual reconciliation is slow, time-consuming and error-prone, which puts the company at risk. With automatic transaction reconciliation, this integration fetches all your bank feeds to Zoho Books and displays the best possible match for each transaction. Once they’re matched, you can reconcile your transactions in a click. This saves you hours of manual work and keeps your business audit-ready at all times.
The Zoho Books and Standard Chartered Bank partnership is a leap into the future of accounting and banking integration. To know more about the integration, head over to our help documentation or send an email to email@example.com, to talk to our stellar support team.
Do let us know what you think about the integration in the comment box below.
“Is GDPR for me?”
“What happens to my business after GDPR?”
These are some of the questions that keep reverberating in our heads as the whole world is making noise about the General Data Protection Regulation (GDPR), which will come into effect from the 25th of May, 2018. There is a general consensus that this law’s stringency will make the lives of marketers more difficult, but if you give it some thought, you’ll find it is actually the other way round—GDPR has set a path for marketers to be more transparent with their customers while improving brand reputation.
By this time, you’ve probably read numerous articles about GDPR on the web, just like me (and I sincerely hope you don’t suffer from analysis-paralysis as I do). My idea here is to break things down into simpler terms. So, I have just picked a few scenarios to help you understand what GDPR means for a business that does email marketing and basic steps you can take to comply with this law.
So, what’s GDPR and how does it affect (read: help) an email marketer?
GDPR is a regulation that intends to help citizens of the European Union (EU) countries take complete control over how their personal data is being used by organizations. As an email marketer, you should be careful about what data you collect about your subscribers, how you gather and store it, and how you put it into use.
Now, let’s consider a couple of scenarios to understand when a business has to adhere to GDPR. These scenarios hold true for both B2B and B2C models.
Company A: Your business is based in one of the EU countries—a localized business, dealing only with the local people.
Company B: Your business is not EU based, but you have customers in the EU regions.
Company C: Your business is based in one of the EU countries, but your customer list is a mix of people from different geographies.
Company D: Your business is not EU based, and your customers are all from the US or RoW.
If you fall under the first three categories, then, yes, it is important and mandatory that you comply with GDPR. Even if you fall under the 4th category, it is a good practice to follow this law, because it helps you refresh your customer data, gain their confidence, and build a name for your brand.
Here are a few simple steps that you can take to get ready for GDPR:
1. Use double-opt-in sign-up forms to capture details.
Sign-up forms that follow a double-opt-in system are a boon to your business. Double opt-in makes sure subscribers give an email confirmation once they sign up for your service. They will only be added to your mailing list after confirmation. This tremendously helps you build a list of active subscribers.
2. Mention how you know your subscribers.
It is common for people to forget how they know you and why they receive emails from you, which can result in a direct unsubscribe. So, remind them of who you are, and why they are receiving this email. You can do this by adding a note in the footer mentioning which email list they are part of.
3. Add email preferences in your welcome emails.
When you send out welcome emails to your new subscribers, always give an option for them to choose what they want to receive from you in terms of the content and how often they would like your emails to hit their inboxes.
4. Include an unsubscribe link in every communication.
People might change their minds after subscribing to a service, or they might have mistakenly submitted a form—having an unsubscribe link will help them back out from your emails at any time. This way, you give them the power to choose you, and in turn, reduce the number of spam complaints.
5. Give subscribers the provision to update profiles.
Whether a subscriber wants to add more information to their profiles, or edit what is already there, or even delete what they think is unnecessary—let them own their data. Provide an option to update their profiles in the emails so they can modify the data as and when needed. This will help you gather valid and up-to-date information about your subscribers.
6. Obtain subscriber’s consent before running promotions.
Permission-based email marketing is the best form of marketing; it reaffirms your brand’s commitment to being ethically sound. Your mailing lists might contain a mix of people you directly know, the ones you meet at an event, your webinar attendees, or those who come through word-of-mouth. It is very important to seek their consent before sending any promotional emails. And it doesn’t stop there, you also have to clearly state why you are obtaining their consent. Getting consent and recording it might seem like a daunting task, but it is worth it. In the process, you also scrub your mailing lists of inactive subscribers.
Bonus: We’ve prepared a GDPR checklist for email marketers and here it is. Please feel free to download; you could even take a printout and stick it on your boards. It’s a win-win.
Got a question or comment? Please type it in the chat box at the right bottom corner of the page, or leave it in the comments section below.
Imagine that you’re walking along, running errands, when you notice a new store has opened in your neighborhood. You decide to take a closer look, to see if anything catches your eye. Once inside, you walk around looking at the products for sale. You’re interested in a few things, but there’s nobody around to ask for help. You have one final look around and leave with a sigh – ”Ah well, another time then.”
This exact scenario happens online. Your potential customer has a need and lands on your website, but once he begins browsing, he needs some help and finds that there’s nobody around to assist him. Without much to do, he eventually leaves.
We’re sure a cold shoulder isn’t what you’d like to give your website visitors, but this is exactly what happens. So how can you make your guests feel more welcome and, if possible, make sure they come back for more?
1. Follow the cookie crumbs.
Start by figuring out who your visitors actually are and how they come to your website. Was it through an AdWords campaign? Did they find you through a Google search? Did they hear about you through an offline ad? Knowing this information is vital to offering personalized customer service. Be it a direct visit, an organic search, or a URL follow-up from your ad campaigns, Zoho SalesIQ will identify the source the visitor was redirected from.
2. Targeted assistance
Once you know where these visitors come from, you can personalize things further by segmenting them based on their interests. Zoho SalesIQ allows you to arrange your visitors in concentric rings based on various criteria, like which page they first landed on, which pages they spend the most time on, and what their page navigation pattern is, among others. You can then use these metrics to score them accordingly. This helps you prioritize your customers and give immediate attention to those who need it the most.
3. Drop in to say hello
Now that you know your visitor, the next thing to do is to follow it up with action. You can start by greeting them with a personalized message, which Zoho SalesIQ can help you with. Let’s say that the visitor clicked on an AdWords campaign offering a 40% discount on your products. Once they reach your website, you can configure Zoho SalesIQ with a contextual greeting. For example, something like this:
So, what if the user replies to your greeting message and you aren’t there at your computer to handle the request? Just install the SalesIQ mobile app on your iPhone or Android phone. You’ll now get notifications about visitor messages, visits, and any of the other options available on your computer.
Once you engage with a customer on live chat, SalesIQ allows you to automatically add them as a lead in your CRM. This will help you identify them the next time they visit your website.
Did you know? 79% of customers prefer live chat to traditional support channels, because they don’t have to wait (Ecoconsultancy)
Bonus tip: What about returning visitors?
Starbucks often offers free samples when you pass by their stores. This is to both demonstrate the quality of their product and entice you to come back later, this time to spend money. Like StarBucks, in order to keep your customers coming back for more, you need to give them an incentive. This could be anything of potential value to a customer – a free ebook, a free one-on-one consultation, research papers, white papers, and so on.
With Zoho Campaigns, you can set up customised website signup forms for ebook downloads, subscriptions to newsletters, invites to consultations, and more. Make them stand out by changing background colors to suit your website, experiment with different calls to action and add images. Once your users fill out these forms, they will automatically be added as leads to your CRM.
These tips are a sure-fire way to bring your potential leads closer to your business, and ultimately help you enjoy a better relationship with them.
Have more points to add to our list? Share your thoughts in the comments section below. Our next blog post will cover the most effective ways to convert a lead to a customer. Stay tuned!
Check out Zoho CRM Plus, our end-to-end customer engagement suite for sales, marketing and support teams. Zoho CRM Plus allows you to do everything you can from attracting leads to converting them into customers, and from managing your social media profiles to providing top-notch customer support. Sign up here for a free 30-day trial.
Charu runs a large IT solutions company. Her customers range from a national pharmaceutical giant to a local school. Charu is a big believer in having a “personal touch.” Her team regularly meets prospects, makes phone calls, and even exchanges SMS messages with them.
Her problem? A lot of her time is spent checking to see if a prospect received a call. What’s worse, most of the time she finds that the salesperson actually has contacted the prospect but hasn’t updated their CRM. This means that she’s now tied up her salesperson’s time unnecessarily. Charu is aware of business VoIP systems and how she can set up automatic call and SMS logging using cloud telephony providers. She also knows that this would cost her thousands of dollars every year for her team, in addition to her carrier bills. So her question is, “Why do I have to pay for a VoIP system when I already pay my carrier?”
If you’re like Charu, you can stop worrying. You don’t need to set up a separate phone system to be able to track client calls and SMS messages. This is exactly why we created Rolo CRM.
Rolo CRM is an Android app that automatically logs client calls and SMS messages on Zoho CRM. There’s no need for a separate business VoIP system.
Rolo CRM helps you in the following ways:
Automatically log client calls and SMS messages
Once you install the Rolo CRM app and sign-in to your Zoho account, it automatically starts tracking your calls and SMS messages. There’s no special setup required.
Reduce training costs
Rolo CRM looks and acts like the stock dialer & SMS app on Android phones. The familiar interface makes it easy for newcomers to hit the ground running without having to undergo extensive training on a new system.
Easy access to CRM
Rolo CRM has a user interface that’s minimal and powerful. While the app looks like a simple dialer at first glance, you’ll find that most CRM features are just a tap or swipe away.
While automatic call logging is great, you also need your salesperson’s call notes. What if this information is missing? With Rolo CRM, you can jump into a chat with your salesperson and gently nudge them into entering their notes.
“Just in time” access to CRM
You may track all your client interactions, but when your client calls you, the only information you have at your fingertips is a slightly enhanced caller ID. Often, it’ll take a minute or two to recall relevant information before you can get down to business. That’s why Rolo CRM gives you a complete client history during your calls. Just tap on the bubble that appears when you get the call.
Technology has brought many new ways to interact with customers. But, even today, nothing works better than a telephone call to build rapport with a client. Rolo CRM lets you continue to harness this powerful channel without breaking the bank.
Interested? Visit the Zoho Marketplace to preview and install the Rolo CRM app today
A great presentation is not just in its content or design but also its delivery – both by the presenter and the technology they’re using. This can be the difference between winning a deal and missing an opportunity.
9 in 10 people experience technology-related stress in meetings. Equipment failures, untangling cables, finding a socket to plug into, making sure the projector is up and running—all these things can make delivering presentations a difficult and unpleasant task.
With Show for Android, simply walk in and get the show started.
With Android TV
Show has introduced an app that compliments the modern meeting room. Stream presentations on your Android TV without connecting a device. Control slides from anywhere in the room using the Android remote or run your presentation on a loop at events.
Turn your mobile phone into a smart remote when you cast your device to a TV using Chromecast. The Show app lets you navigate through slides, highlight important information, and refer to notes on your phone, all while your audience remain focused on the TV, and without interrupting the flow of your presentation.
With your smart device
Opportunities can pop up at any second, be it a sales pitch to a prospect or convincing your boss of your latest idea. Always be ready with Show for Android. Import presentations or log in using your Zoho account to access them from the palm of your hand. Run slideshows with ease and use the highlighter tool to quickly illustrate ideas, right from your device.
Below is a guest blog by Gene Marks, a CPA, author, columnist, and owner of The Marks Group. Gene writes every day on small business for the Washington Post; twice a week for Forbes and weekly for Inc, & Entrepreneur.
When considering a customer relationship management (CRM) system for one’s business, most people devote their time to evaluating an application’s features, cost, customizability, scalability, and how quickly it can be implemented. It’s all good and important stuff. But it’s not as important as something else: a look in the mirror.
CRM is not for everyone. For sure, a good CRM system, if implemented the right way, can benefit any business of any size and in any industry. But sometimes a company just doesn’t have the culture for CRM. This is not a fault of the company. In fact, I’ve come across many great, profitable and growing organizations that – for reasons I’ll dive into below – are just not able to succeed with a CRM system. Is this your company? To find out, you should ask yourself these three questions. If the answers aren’t positive you might want to consider whether or not a CRM system is right for you.
One: Do you have the right resources?
In the end, your CRM system is just a database. But it’s a database – if used the right way – that will be accessed by most, if not all, of your employees and it will help them significantly improve productivity, profits, and sales. Like any asset, it will require an investment and, like any investment, it will require resources – both time and money.
Sure, you’ll have to subscribe to the software. But the software cost will be just a small part of your overall investment. To get your system off the ground, running smoothly, and then growing with your company, you will need people to be involved. You may need to hire external partners, consultants, developers, integrators, and specialists in the application. You will definitely need your employees to spend time on the system. You’ll want to assign user and database administrators. You’ll need some IT support. You’ll want to organize training.
All of these activities take time, and time is money. This is time that your people will be spending that will be taken away from their normal jobs. It may require overtime. It will definitely result in questions, frustrations, challenges, and pushback from some – it’s all normal human behavior. Regardless, it will require resources and you’ve got to make sure they’re available.
Two: Is there a clear way to evaluate your return on investment?
If you’re going to spend $1,000 or $1 million on a CRM system, you’re choosing to do so in lieu of investing in another asset. Is this a good investment? Would your money be better spent on a piece of equipment, or some inventory, or hiring a new customer service representative? Or maybe just sitting in the bank collecting interest? To justify whether you need a CRM system initially, and whether or not the system is generating a satisfactory return on investment in the future, you need a clear-cut way of evaluating your ROI.
It’s not as hard as you might think. You’re in business to profit, so a CRM system – like any investment – should be helping you generate more profit. There are really just two ways to generate more profit: increase your sales and/or decrease your expenses. It’s just math.
Think about sales. How many opportunities have you lost in the past couple of years because you didn’t follow-up on a task or something fell through the cracks? How many dollars are you overlooking because your people aren’t asking the right questions of your existing customers? How many customers did you lose because you didn’t keep a close relationship with them?
Now think about expenses. Will a CRM system help you improve productivity? Answer calls faster? Respond to problems quicker? Get more things done with less people? Can you quantify this?
Before getting started with this system, create these profitability metrics and then closely measure during and after the implementation. If you find yourself unable to do this, then you might want to reconsider your investment – because this is how you’ll satisfy yourself that your investment is worth it.
Three: Are you resolute?
A CRM system can be a tremendous benefit to your company, but it can also take a tremendous amount of work. While it’s just a database, it can be a powerful database. However, for it to be useful and productive the data needs to be accurate and complete. If the data isn’t good, your system is a waste.
So how to make sure you have a great database? People need to be trained. Internal controls over the data need to be established. Specific rules and processes need to be created – and then enforced. Everyone will need to modify what they’re doing, throw away those spreadsheets, stop making notes on the back of an envelope, enter information after calls and appointments, and really spend time in this system that they were previously not spending their time in. All of this takes effort and it requires change. People generally don’t like change, particularly when they don’t see the big picture or how the change is helping them.
So that’s your job. Once you’ve decided to go down this path you – as a leader – must be resolute. You cannot look back. You will be positive. You will not give in to the few (and there will be a few) who complain or want to go back to the old way of doing things. You will hear people out and make adjustments and ensure that problems are fixed. But you will commit to making your system a success.
The reality in 2018 is that there are many great CRM systems that will, if implemented the right way, contribute much to a company’s profitability and value. But there’s no such thing as the perfect system. So your job is to choose what you think will be best for your company and then make sure – by providing the right resources, having clear metrics to evaluate its return on investment, and then steeling yourself to get the job done over the long term – that the system ultimately meets and exceeds everyone’s expectations. When I hear of companies that failed with a CRM system, it’s usually because they never asked these questions before they got started. Now you know!
We’d like to invite you to continue the discussion and learn more about making the right CRM choice for your business. Join us for a webinar on April 26th, “3 tips for choosing the right CRM for your business.” Register for free.
“Opportunities abound in verticals and ecosystems, and that’s where future CRM-er’s should invest time and treasure.”
– Denis Pombriant, CRM industry researcher, 2017
“CRM companies over the past few years have been realizing that there is a need for highly specialized CRMs. We’ll start seeing CRMs specific to such industries as eCommerce, Field Service, and Real Estate. In fact, it’s likely that within 5 -10 years, CRMs will no longer come standalone at all, but as a part of industry specific solutions.”
– Capterra, 2017
“SaaS vertical is growing faster than horizontal SaaS, as industry-specific features are demanded by more businesses.”
– FinancesOnline.Com, 2016
“Within 5 years, vertical CRMs will be the preferred CRM choice for all businesses.”
– Forrester, 2017
It’s not hard to read the signs. Gartner anticipates that the CRM (Customer Relationship Management) market will be worth $40 billion by the end of 2018. If you have dreams of becoming a CRM entrepreneur, now is the right time to act. Vertical solutions are becoming increasingly popular, (reasons for which are described below), and you may not need to sell an arm and a leg for building one.
It’s fairly common knowledge that every business owner today should be using CRM software. But most CRMs sold today are horizontal, meaning they are designed to be a one-stop solution for every business process. This conveniently overlooks the fact that each business process is unique, and requires special attention. Diligently-crafted processes tend to get thrown askew when a bloated, one-size-fits-all CRM is shoved into their midst. Even if the best CRMs have a ton of powerful features, what use are they if a business process doesn’t need them?
The solution is clear: vertical CRMs. Vertical CRMs are created by industry experts, and they are unique to each sector. With precise terminology and workflows, vertical CRMs are designed to automate each industry’s processes. The potential for financial gain is high, as industries like solar energy, real estate, insurance, and more are quickly recognizing the need for specific, in-depth cloud applications for their business. Forrester analyst Kate Leggett recently concluded in a report that, “Within 5 years, vertical CRMs will be the preferred CRM choice for all businesses.”
But, wouldn’t that require a huge investment?
As with any business, an important factor you’ll have to consider is the initial investment needed. Fortunately, the costs of building a vertical CRM are significantly lower if you build it on top of a great all-in-one CRM, with an established market presence. Here’s why:
- You don’t need to hire a team of developers to build a solution from scratch.
- You don’t have to possess a lot of technical expertise, as all the features have already been honed.
- It doesn’t take much time, either. All you need to do is use your imagination and industry sector knowledge to assemble an application that works wonderfully with established processes.
- Your brand is brought into the spotlight by partnering with a popular, world-class CRM. Leads will flow to your pipeline with minimal marketing efforts.
And of course, it makes sense to build your vertical application on a powerful, cloud-based platform that offers you completely free developer access.
Here’s where Zoho comes into the picture. By using our Developer Console, you can build verticals on top of the award-winning Zoho CRM, and gain market traction by publishing it on our Marketplace with over 35 million customers. We have a growing ecosystem of developers who have built solutions for the Real Estate industry, Insurance industry, and the Automotive industry, just to name a few. If you’re an industry expert, or just a person who loves coding (or both! ), you don’t want to let this chance pass you by.
Great! Where do I start?
You can dive right in by completing our free online Vertical App Development course. With step-by-step explanations through slides, and hands-on exercises, you can start building your industry-specific solution right away. Of course, don’t hesitate to ask for our help, if you need it.
Nothing haunts us quite like a missed opportunity. Capitalize on the exponential demand for vertical solutions right away.
By this time, most people in the information technology industry will be aware of the GDPR, thanks to security experts, journalists, trade publications, and others who have been constantly educating us about its significance. For folks who are new to this topic, here is a short overview of the GDPR from a layman’s perspective.
What is the GDPR?
The General Data Protection Regulation (GDPR) is the comprehensive overhaul of the data protection regulations that have already existed in the European Union (EU) for the last twenty years. The ultimate aim of this new regulation is to give EU residents more control over their personal data — what, how, why, where, and when their personal data is used, processed, or disposed of.
When will it come into force?
The European Commission brings the GDPR into force on May 25, 2018. That’s barely one month away from now. Any company that handles EU residents’ personal data, irrespective of the location of their headquarters, should become GDPR-compliant on or before the announced date, or face significant fines of up to €20M or 4% of their global annual revenue, whichever is higher, for GDPR violations.
What is personal data according to the GDPR?
Per the GDPR, personal data means any data that relates to “an identifiable natural person.” It covers a wide range of information including name, address and ID numbers, web data such as location, IP address, cookie data and RFID tags, health and genetic data, biometric data, racial or ethnic data, political opinions, sexual orientation, etc.
How can I comply?
- Identify personal data scattered across your company
- Control how personal data is used and accessed
- Prevent, detect and respond to data breaches
- Maintain comprehensive records of access to personal data
The role of a password manager in GDPR
The fundamental goal of the GDPR is to identify, control, and secure the personal data of EU residents. Here are a few areas where a password manager can help:
- Store passwords and other confidential data (including personal data) in a centralized encrypted vault
- Enforce the use of strong, unique passwords for each account and ensure periodic password rotation
- Restrict access to organization accounts that gives access to personal data based on job roles and responsibilities
- Include an additional layer of security with two-factor authentication and password request-release workflow for sensitive accounts
- Audit who accessed what data and when
- Revoke access to confidential data whenever needed
- Grant access to sensitive accounts without revealing the password in plain text
- Offer an option to securely share passwords with contractors and temporary workers
- Safeguard confidential data from the hands of hackers and malicious insiders
To comply with the GDPR, organizations should ensure and demonstrate compliance in how they are handling EU residents’ personal data. Whether you’re a small business or a big enterprise, manually implementing all the above security measures will be highly time-consuming and cumbersome. But you can easily adopt them all and more with the help of a password manager like Zoho Vault. Try Zoho Vault now.
Important Note: Fully complying with the GDPR requires a variety of solutions, processes, people, and technologies. Together with other appropriate solutions, processes, and people, automated password management helps reinforce IT security, prevent data breaches and comply with the GDPR. To learn more about the GDPR, check our resources: https://www.zoho.com/gdpr.html
The art and science of asking questions is the source of all knowledge.
– Thomas Berger
If you’re just stepping into the world of research, the sheer number of tools available in the market can be overwhelming. If you manage to hold your breath, swim through, and find a tool to answer your basic research questions, you now have to cope with its learning curve.
To help deal with these issues, we present you with the simplest of research tools—Zoho Sheet. There are features in Zoho Sheet that perform the duties of a basic research tool, without the hassle of typing lines and lines of code. Zoho’s products make the whole process easy, so let’s take you through the process of data collection and hypothesis testing.
In today’s world, we all seek knowledge amidst data. Be it primary or secondary, data is the lifeline of good research. But, in research, we need a hypothesis to test. So we decided to go with the following null and alternate hypotheses.
H0 – People who need to share their work prefer working with online spreadsheet platforms.
H1– People who need to share their work do not prefer working with online spreadsheet platforms.
The next step would be data collection. With Zoho Survey, creating and sharing questionnaires is simple. With a few clicks, you can share your questionnaire to the desired sample and get your results.
Zoho Survey, being the handy tool it is, provides an option to view your results in Zoho Sheet. Here’s a portion of our results.
Now the job is to simply convert the strings into numbers, so analysis becomes easier. We used the formula “=IF(D3=”Almost everyday”;3;IF(D3=”Minimum once a week”;2;IF(D3=”Maximum once a week”;1;IF(D3=”I don’t use spreadsheets often.”;0))))” to make the strings numeric. The same was done to the sharing column and the cloud/desktop column as well.
The resulting columns looked something like this.
These are the columns that will help us run the regression. Make sure to color code the respective string and number columns. This is not just for the aesthetics of it, but will also help you keep track of the dependent and independent variables. Fortunately, Zoho Sheet’s features like “Fill Color” and “Format Painter” make this a simple affair.
Now that we have the hypothesis set, and the dependent (Cloud/desktop) and independent (Sharing) variables, a simple formula will help us test the hypothesis.
In this example, we’ve used two different approaches.
In the first approach, we measured the slope of the X and Y variables, and then we went ahead and found the simple regression coefficient for them. The functions used were “=SLOPE” and “=CORREL.” These formulas provide accurate results and save us valuable time.
The results of the tests turned out pretty good, so now it’s time for interpretation.
A positive correlation and slope meant that there was indeed a positive relationship between the two variables. Hence, we do not reject the null hypothesis. You can even decide to decipher down the result using an IF function. Like this one, where the formulas used were “=IF(D52>0;”A positive slope. This means, the variables are positively correlated.”;IF(D52<0;”A negative slope. This means the variables are negatively correlated”;”No correlation found”))” and “=IF(D53>0;”A positive coefficient. This indicates that there is a positive relationship between the variables”;IF(D53<0;”A negative coefficient. This indicates that there is a negative relationship between the variables”;”There is no correlation”))”. This can prevent misinterpretation and make your result even more accurate.
This is just one example of how Zoho Survey and Sheet can be used to enhance your research experience. Zoho Sheet also allows you to add people and collaborate with them, so you can always work along with your team. Imagine not having to mail every draft of your spreadsheet to your thesis guide. Bliss, right? Simply add your team and your guide as collaborators. And don’t sweat losing the data, as it’s always there in the cloud.
Here’s the embedded Sheet, in case you needed to take a look.
Keep asking the right questions and Zoho will keep helping you answer them.