With a 5 million dollar initial funding in 2016, The Outline has made progress with establishing their goal of securing a "smart [and] influential" audience. They feature daily news in long-form with gorgeous web design.
The Outline is a New York-based digital media company focused on power, culture and the future. It was founded by Joshua Topolsky in 2016 who raised $5 million from several venture capitalists to start the company.
The company does not want to be too reliant on social media distribution, but instead aims to reach a "smart, influential" readership who visit its website directly. The articles are visually interactive, and highly optimised for mobile. The interface contains articles represented as a stack of cards that users can swipe through. The company earns income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads.
The Outline was founded in 2016 under a holding company named Independent Media with funding from RRE Ventures, Advancit Capital, Boat Rocker Ventures and Nextview Ventures. The company initially hired 10 employees and launched its website on December 5, 2016. It currently has 26 employees, having recruited people from Vox Media, Vice and Buzzfeed. In April 2017, The Outline introduced The Outline World Dispatch, a short daily podcast with news roundups.