GoDaddy is typically where you should start when looking for a place to host your website and pick your domain name. They have a variety of options and try to make things as easy for you as possible. You can pick your email address, use a variety of marketing tools to increase the reach of your website, and access a robust customer service system. All of their services are paid, but worth the investment if you’re looking to take your business or hobby seriously. It will pay off in the long run if you stick to your website and brand.
Host Your Website Through GoDaddy
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GoDaddy is typically where you should start when looking for a place to host your website and pick your domain name. They have a variety of options and try to make things as easy for you as possible.
Every business must have a website today — simply because more and more Indians are searching the web to find products and services. However, all websites are not equal. Google is now marking sites that do not encrypt data exchanges as ‘Not Secure.’ No business wants this, since such a label will likely deter people from visiting the website. But how can you avoid having your website labelled in this way? To answer that question, we must first ask another: “What is SSL?”
What is SSL and what does it do?
SSL is an encryption technology that protects information as it moves to and from a website. This includes private details such as:
- Bank or credit card numbers
- User IDs and login details
- Email addresses
- Aadhaar and PAN card numbers
SSL does this by scrambling everything entered on a protected website. It also provides the key to decrypt this information and make it readable by the rightful recipient.
With an SSL on your website, everything is encrypted, or scrambled, before it is transmitted over the internet — and decrypted on the other end.
When information is encrypted, it is unreadable to anyone other than you and your customer. This keeps the growing number of digital thieves from stealing your customers’ private details.
Visitors to a website can easily see if it has SSL encryption by looking at their browser bar. A website with SSL protection will show a padlock and the word ‘Secure.’ These prominent security indicators show your customers your site and business is legitimate and safe.
Business benefits of SSL encryption
I spoke about customer confidence as one of the reasons to have SSL encryption. However, there are other reasons to have this protection for your business website.
As a business owner, it is your responsibility to protect your customers’ data.
Customers are trusting your business when they share personal information such as their name, address, email and banking details on your website. This information must be protected so it doesn’t fall into the hands of cybercriminals. Data theft is rampant in India as elsewhere.
Better search rankings
Websites that have SSL protection will get a better search ranking on Google. They are regarded as safe and trusted, while websites without SSL are not listed in search rankings.
Just imagine what potential or existing customers would do if they were to see an alarming “Not Secure” label next to your domain name. They would wonder if the site is safe and then click away. That would mean a loss of business opportunity.
To avoid the “Not Secure” warning, all websites, regardless of whether they are just blogs, online brochures, or eCommerce sites must have SSL protection.
How do I get SSL for my website?
To get this protection for your website, you must get an SSL Certificate from a trusted Certificate Authority (CA). This is a digital certificate, not a printed one, so it is downloaded electronically.
You can acquire an SSL easily from either a free provider or paid service.
Free SSL certificates
A free provider such as Let’s Encrypt offers a standard SSL that validates your ownership of the website’s domain name. This is the lowest level of authentication among SSL certificates.
- One authentication level
- Completely automated process
- Strict term length
- No live customer service
This is a good option for people with technical skills because you’ll need to run a client application and write a few lines of codes to install the SSL.
Paid SSL certificates
- A variety of authentication levels (domain, organization and extended)
- Takes longer to receive (except domain validation SSLs)
- Scales with your business as it grows and changes
- Your choice of term length
- 24/7 installation help
Whichever option you choose, installing an SSL will save you the embarrassment and loss of opportunity of the “Not Secure” warning.
Today, 70 percent of Google Chrome traffic is SSL-encrypted — and this number will only go up. Securing your website and your customers’ data with a trusted SSL certificate will be a must-have, as more and more web visitors come to expect the green lock next to your web address.
Secure your site now
SSL protection does a lot more than provide customer confidence. It protects your customers’ private information, thereby protecting your business reputation. Hopefully this article explains what is SSL and why it is so important for your business. Get an SSL certificate from a trusted Certificate Authority, then grow your business in confidence.
India will be celebrating its 72nd Independence Day on August 15, 2018. For Indians, this day is indeed a matter of pride. A feeling of nationalism emerges from the heart while listening to patriotic songs and watching the waving Indian tricolour flag. People in India celebrate the grand occasion by decorating schools, institutes and offices, by playing patriotic songs and organising events. Retail businesses also observe the day by offering tricolour-themed merchandise.Make tricolour your sales mantra this Independence Day.
For businesses, it is not just a day of pride, parade and remembrance, but a superb opportunity for marketing as well. Many eagerly wait for Amazon’s ‘Great Indian Sale’ and Flipkart’s ‘Big Freedom Sale.’
6 tricolour-themed ideas to try
You don’t have to be as big as Amazon or Flipkart to celebrate Independence Day in your retail business.
Launch Independence Day collection.
Organise engaging events.
Make effective use of social media.
Traffic signals can be your marketing medium.
Sponsor a local event.
Surprise freebies on all orders.
Scan through our list of Independence Day ideas to find one or two to try this year.
Get creative this year
From sales to tricolour-themed campaigns, every retail business tries different marketing strategies to increase their sales.
For example, Hero MotoCorp’s Independence Day social media campaign #HeroSalutes garnered more than 31 million views on Facebook and 6.2 million views on YouTube. The video showcased that while our soldiers have loving families that need them, they choose to protect our freedom over their families.
Another famous campaign that received much praise was from Bajaj. It was hashtagged as #RideYourIndependence and featured a woman riding a Bajaj bike. The campaign was viewed by more than 5.7 million Facebook users and 7.2 million YouTube viewers. Both campaigns focused on the emotions related to independence.
But you don’t need a lot of money to integrate tricolour into your retail business. We have compiled a list of marketing ideas that will help you boost sales this Independence Day.
1. Launch Independence Day collection
Launching an Independence Day collection can help you reap more benefits than you can imagine. Retail business outlets can leverage the tricolour theme to create quirky novelty products that inspire patriotism.
Say for example, if you run a restaurant you can offer a tricoloured food item like a mocktail, cocktail or even a dessert at a happy hour price.
Or, if you are into the clothing retail business, you can have a separate section of tricolour tees with patriotic slogans or images of freedom fighters. Regardless of the type of business you are in, you can always complement your products with gifts like a tricoloured wristband, pen, diary, etc.
2. Organise engaging events
You, as a small retail business, can further attract a crowd by organising events like quizzes and competitions around Independence Day, awarding winners with tricolour-themed gifts. Get visitors excited about the upcoming event by passing out pamphlets and posting signs outside your retail business.You can organise separate competitions for kids and adults.
The kids might be asked to draw or paint something around Independence Day or come dressed in a tricolour outfit. The other section can be engaged via an interactive quiz.
The event, if it is a hit, could turn out to be an annual proposition that your customers look forward to each year.
3. Make effective use of social media
Social media is an excellent medium to reach hundreds and thousands of people in one go. Just like the examples of Hero MotoCorp and Bajaj mentioned above, put your creative hat on.
Try to create a short video that leaves a lasting impression on the viewers’ mind. It is advisable to pick a trending topic, a social issue or something that people love sharing.Remember, emotions play a significant role in decision-making.
Try to create something that depicts pride for the tricolour. Say, for example, a video in which everything, from hoardings to banners, from buildings to monuments, from cars to public buses, gets a flavour of tricolour.
Moreover, you can host a tricolour-themed photo contest on social media platforms like Instagram, Snapchat or Facebook. Ask people to show patriotism in unique ways, mentioning your profile handle and relevant hashtags. Include some trending hashtags for extended reach and do not forget to offer valuable prizes as takeaways.
It would not only help in reaching millions of active users on social networks but also in enhancing your brand value and increasing sales eventually.
4. Traffic signals can be your marketing medium
Usually, we find kids and women selling Indian table/car flags at traffic signals. Most of us don’t care to buy them unless we have a kid asking for one from the back seat.
As a retail business owner, you can distribute table/car flags for free, with your brand or store’s name inscribed on the stick. You can also hand over the discount pamphlet and the Independence Day event card inviting them to participate in your contests for some fun.
It would indeed be overwhelming for receivers and leave an impactful impression. Most of them would appreciate your pride in your nation and your efforts to create stronger bonds with your customers.
5. Sponsor a local event
Set up your brand’s standees at the venue, have your name all around the arena and if possible get a booth too.
Make your booth a fun place to visit. It can be a selfie corner, a patriotic-themed photo booth or a rapid-fire game around Independence Day. Encourage people to make beautiful memories that they can share on social media with appropriate hashtags.
This way you can append the list of your potential customers, and increase online and offline followers.
6. Surprise freebies on all orders
Who doesn’t like surprises? Everyone does.
This Independence Day, surprise your customers with tricolour-inspired freebies without strict terms and conditions.
However, the twist here is that every time customers shop from your store, ask them to share a selfie with freebies on their social networks with a personalised message, branded hashtag, profile handle and location.
It would not only spread the word but also create excitement among locals. They would be keen to visit your store to grab their share of the freebies.
Tricolour + your business = positive emotion
Independence Day is all about gratitude, being thankful to the ones who made our lives happier and fulfilling. This Independence Day, thank your patrons, families of veterans and individuals for whom nation’s pride sits at the top. Look around the town for people with the highest level of patriotism, appreciate their efforts, invite them to events, greet them with exclusive store discounts and be remembered for your goodwill.
If you manage to win people’s hearts, they will become your brand’s advocates for life.
The post How retail businesses can use tricolour theme to increase sales appeared first on Blog.
We all almost always take the same route to work every day. We know how much traffic there will be and the time it will take to get to work. Say you are a Mumbaikar and take the Western Express Highway every morning. What if one day you left for work and there was an unprecedented number of cars jamming the highway, completely blocking it? The road is built to handle a certain number of vehicles and these unexpected cars have made it impossible for regular commuters to reach their destinations. This is exactly what a DDoS attack is!A DDoS attack shuts down a website, bringing the business to a complete stop.
In the analogy, the highway is your online business, additional cars creating congestion are botnets crowding onto your website, and regular commuters who are blocked from getting through are your real customers.
5 ways a DDoS attack could harm your business
India ranks fourth in the list of top-10 targets for web application attacks like DDoS (distributed denial of service). Here’s how such attacks can harm your business.
Loss of revenue.
Customers turned away.
Theft of consumer data.
Damage to reputation.
Cost of cleanup.
First let’s understand what DDoS is and how these attacks work. Then keep reading for warning signs and a list of things you can do to keep your website safe.
What is a DDoS attack?
A DDoS attack is when a hacker sends an army of botnets onto a website with the intention of bringing that site down (a botnet is a string of connected computers coordinated to perform a task together). DDoS is a malicious attempt to overwhelm a website with a much larger amount of fake traffic than its server can handle.
There are many types of DDoS attacks used by hackers. They include:
- Volume-based attacks
- Application-layer attacks
- Protocol attacks
Volume-based attacks, wherein hackers use up all the available bandwidth for that site, are the most common. The result is that the website crashes, meaning no one can see or use it. It could stay offline for hours — or even days.
Hacking for hire
It is very easy to ‘buy’ a DDoS attack. Yes, it is as simple as picking something off a shelf. According to industry reports, an attack can cost as little as US$5 up to US$400.
There are a lot of reasons why your website can be targeted with such an attack. It could be as simple as someone not liking you and wanting to exact revenge or someone indulging in unhealthy competition. A more sinister reason could be extortion or data theft.
How it can harm a small business
If you feel that your business is small and won’t attract attention from hackers, you, my friend, are unfortunately wrong. Small businesses with lower security are the real targets. It’s easier to hack multiple defenceless small businesses than going after a giant/large organisation.
61 percent of small businesses in India report experiencing a cyber breach between 2016 and 2017.
A DDoS attack is more than an inconvenience. It can disrupt your business in ways that are far too serious to ignore.
1. Loss of revenue
The first thing a DDoS attack does is slow down your website or, in worst cases, render it absolutely inaccessible, not letting your customers reach you. Other than ruining a customer’s experience, a downtime directly results in loss of revenue.
2. Customers turned away
The online space is extremely competitive. If you cannot provide the desired service, the customer is happy to move on to the next online business that can. A downtime or denial of service is a big turn off for customers. They won’t be back.
3. Theft of consumer data
One of the top reason to orchestrate a DDoS attack is to steal consumer data. Most companies that experience a DDoS attack report theft of customer data and other financial information. Hackers often sell this data on the darknet for use in identity theft or other illegal schemes.
4. Damage to reputation
Reputation is everything in business. It helps you generate repeat customers, partnerships and funding among other things. A DDoS attack would damage the reputation you’ve worked so hard to build.
5. Cost of cleanup
Industry reports say that average cost of mitigating a DDoS attack can range anywhere from US$50,000 to US$2.5 million. Even if we are optimistic and take the lower figure, it is a huge cost for any small business.
Warning signs you should not miss
How would you know if you were under a DDoS attack? There are few warning signs you should keep an eye out for:
- A sudden slowdown of your website.
- Unexpected surges in traffic.
- Your servers are down for a specific time period every day.
- Your website completely shuts down for 24 hours or longer.
Please note: If you see the first three signs, it might not always be that you are being attacked. It could also be that your website is hosted on the same server as another website that the hacker meant to target. So the first step is to contact your web host and ask them to check for suspicious activity on your account. Not sure who hosts your website? Find out here.
Tips to protect your business
Doing damage control once your site is under attack is a costly affair. The best option is to avoid such a cyberattack by taking preventive measures and constantly standing guard. Key best practices include:
We are repeatedly asked by banks to use complex passwords and for good reason. It is very easy to crack passwords — in most cases, it does not take more than a few minutes.
Ensure you use a complex and secure password that is a mix of alphabets, numerical and special characters to prevent hackers from entering your website.
Keep the software of your website updated. This includes the software needed for running day-to-day operations, as well as all your security software. If you fail to do so, you could be leaving holes for hackers to break into your site. This is even more crucial for WordPress and eCommerce software.
A web application firewall (WAF) scrutinises all the traffic that comes to your website. It has a set of filters to remove malicious traffic while still allowing legitimate users through.
Safeguarding your website requires constant vigilance. You might have the most stringent security standards, but there is always a chance that a hacker will find a way to get in by using a new exploit or gap. It is imperative to regularly scan your website for suspicious or malicious content.
Act now to avoid DDoS attacks
DDoS attacks are on the rise in India and around the globe. They pose a serious threat to startups and SMBs alike:
- Small businesses are a prime target, as many do not have comprehensive security measures in place.
- A DDoS attack can bring your business to a standstill for 24 hours or more and result in loss of income, reputation and your valuable consumer data.
- The cost of mitigating a DDoS attack is enormous. A better approach is to proactively work at preventing one.
The good news is that there are ready security solutions built just for small business that will do all the work for you. GoDaddy’s Website Security provides exactly that for a fraction of the price you would pay a security specialist or spend to clean up an attack.
Leave the worrying to experts and go and build a successful business!
Face it, it’s the digital age and cybersecurity is a must. According to Hiscox Cyber-readiness report, 68 percent of small businesses experienced a security threat in the last 12 months. If you’ve got a WordPress website for your business, security — including WordPress SSL — is a topic you need to take seriously. Why?Hackers tend to focus on the most popular systems.
That is why Windows gets more viruses than Macs. The popularity of WordPress makes it a target — often by malicious hackers and spammers. More than 30 percent of the web is running on WordPress. And recent statistics show that more than 28 percent of website administrators across the web use WordPress.
In addition, Google Chrome 68 now marks all HTTP sites as “Not Secure.” Even if you only have a simple blog or online brochure site, you need HTTPS to prevent the Not Secure message from being displayed to website visitors.
Fortunately, technology such as SSL Certificates and Hyper Text Transfer Protocol Secure (HTTPS), exist to protect data entered into a browser as it flows from server to server. These technologies can be complex under the hood, but are now very simple for GoDaddy WordPress Hosting users to add.
SSL technology enables two prominent security indicators of an encrypted site:
- Green Lock icon: This icon appears next to your domain name when your site is protected by an SSL certificate — the protocol that provides communications security over a network.
- HTTPS: This is essentially a protected version of HTTP, which provides authentication for a website and its associated server.
However, you can’t have one without the other. This means that as soon as they’re both implemented, data transferred between servers is protected as fully as possible.
Implementing SSL in your WordPress Hosting used to be difficult — but things are different now and adding a GoDaddy SSL is a piece of cake. One click is all it takes.
How to get an SSL Certificate
There are many WordPress SSL options depending on your needs, but the most commonly used SSL certificates are one of the following three types:
Domain Validation (DV): This certificate simply verifies you as the owner of the domain.
Organization Validation (OV): Along with verifying the domain, this certificate also proves that your organization is legitimate.
Extended Validation (EV): With this certificate, you offer the highest level of security assurance to your customers. All applicants must pass a strict vetting process.GoDaddy offers all of these solutions.
On the whole, the more sensitive the data you process is, the greater security level you’ll need to protect it. Its strong 2048-bit encryption will ensure all data and transactions on your website are secure. However, keep in mind that higher security comes at an additional cost. The level you need is up to you, but we’d recommend that if you deal with customer financial or healthcare data, anything other than an EV SSL certificate would be risky.
Again, GoDaddy has your WordPress SSL needs covered with all of these certificate options:
- Wildcard SSL Certificate
- Extended Validation SSL Certificate
- SAN SSL Certificate
- Organization Validation SSL Certificate
Make sure you get the right trusted SSL Certificate.
The post WordPress + SSL: Easier than ever with GoDaddy’s Managed WordPress appeared first on Blog.
Almost every day there is news about websites getting hacked, organisations getting infected by ransomware or malware, and businesses suffering massive losses due to stolen data. In fact, Google blacklists thousands of malicious websites daily. These websites are created by hackers and are identical copies of legitimate sites. The idea is to trick users into revealing their login details and sensitive information like credit card numbers and bank account details. In this environment, you’re smart to be thinking about virus protection.
If your website is already infected, check out GoDaddy’s Express Malware Removal. It can start cleaning up in as little as 30 minutes.
In this article, we touch upon the key things that you need to know about malware and virus protection.
5 things you can do now to protect against viruses
Viruses and malware can bring a business website crashing down. If you haven’t been infected yet, use these virus protection tips to minimise your risks.
Invest in a malware removal tool.
Add SSL encryption.
Make regular back ups.
Keep everything updated.
Review your PCI compliance.
Before I list the preventive strategies, let us first discuss the scope of the problem and how it could endanger your business.
Viruses, malware and other threats
Essentially, malware is a piece of software written by a hacker with a specific intention. The intention could be various things, and the motive is usually financial gain. A hacker might write a malware to:
- Steal sensitive data such as login names and passwords.
- Inject malicious code that allows them to take over a website.
- Deface the website.
- Use the site for phishing.
They could also be looking for information relating to your business, to sell it to your competitors.
How does a website get infected?
Every website is hosted, or stored, on a server on the internet. This is what makes it possible for people anywhere to view the site whenever they like.
Servers are powerful computers that run 24×7 and host multiple websites. A hacker will try to infect the web server that hosts your website. On finding the software code for your website, the hacker will make modifications and insert his damaging code. That could infect one of your web pages or your entire website.
This malicious code is then copied to the computers of anyone who visits your website. And that’s how it spreads.
What are the risks to your business?
If your business website gets infected by malware, your customers are in grave danger. If they learn about the infection, they will most likely not transact on your site or simply avoid visiting it.
Your business’ reputation would take a beating. Customers would lose confidence and trust.
Hackers who steal login credentials of your customers could make fraudulent purchases using stolen credit card numbers. They can then plant malware on your customers’ computers and use these as ‘zombies’ to access other web servers.
A large group of zombie requests to a web server will result in unnecessary traffic to that website — and deny access to legitimate visitors. This is called a distributed denial of service (DDoS) attack.
Apart from that, hackers could steal confidential business information from your databases on the web server — and sell it to competitors. They could potentially study the techniques you use on your website to get better search rankings on Google — so that your competitors’ website would always appear before yours in search listings.
The Google blacklist
If Google finds that your website is infected, it will add it to its blacklist and your website will not appear in search results. Clients who try to go directly to it will receive a big, bold warning.
Any business that depends on its website to carry out day-to-day operations will suffer if its website suddenly goes offline. The consequences include:
- Huge inconvenience until the site has been restored to a clean state.
- Loss of credibility and goodwill.
- A decline in business and clients.
- Financial hardship due to what it costs to fix the infection.
Hackers could also do horrible things like defacing your website pages and replacing these with their own pages. That would be embarrassing.
So, there is a loss of reputation, loss of trust and loss of business opportunity.
What you can do to prevent future infections
Hackers will always come up with new, ingenious ways to attack websites. And the more sophisticated the website, the more likely it is to be targeted. (By sophisticated, I mean more features — like shopping carts, analytics, online payment options, etc.)
Even if you use the best security defences, there is no guarantee that your website will not be attacked in the future. But here are some virus protection strategies that can minimise the likelihood of that happening.
1. Invest in a malware removal tool
Removing malware from an infected website requires expertise. This task is often done manually by security experts.
You can avoid this scenario by installing one of the malware removal tools that are available online. They are both effective and reasonably priced.
GoDaddy offers one such tool. Website Security scans your entire website and automatically removes any malware it finds. The Express and Deluxe plans include a web application firewall (WAF) that proactively prevents malware from reinfecting your website.
2. Add SSL encryption
Secondly, I recommend you get SSL protection from a reputable Certificate Authority (CA). One such CA is GoDaddy, and you can view all their plans here. The SSL certificate is a digital certificate and it does the job of encrypting anything entered by customers on your website. This encryption keeps hackers from stealing sensitive details in transit.
3. Make regular backups
Thirdly, always run daily back ups of your website. That way if your website does become infected, recovery is much easier because you’ll have a clean copy to revert to.
Website Backup from GoDaddy includes automatic daily backups, built-in daily malware scanning and one-click restore.
There are basic manual backup tools offered with WordPress and other content management systems (CMS). However, if you want automatic, set-and-forget daily backup and advanced restore capabilities, you can get a premium Website Backup. If the worst should happen, it will take only a single click to restore your website to a clean state.
4. Keep everything updated
Next, ensure that your CMS is updated. A CMS is an application — WordPress, Joomla or Magento, for example — that’s used to create a website. You should also ensure that plugins, operating systems and all software on your web server are regularly updated.
Software updates often include patches for recently-discovered malware and viruses. By updating your software as soon as you receive notification, you minimise your risk of infection.
5. Review your PCI compliance
Finally, if you are accepting payments on your website, then you must ensure that it is PCI- compliant. The Payment Card Industry (PCI) Data Security Standard is a set of requirements that businesses must satisfy if they accept major credit cards. In some cases, businesses are required to pass a quarterly vulnerability scan.
Virus protection takes vigilance
There is no silver bullet to prevent your website from being infected by malware. But you can try the various approaches described in this article to minimise the chance of that happening.
And do remember, an infected or hacked website means loss of reputation, loss of trust and reduced business opportunity. So it would be worthwhile to make the investments needed to secure your business website.
Founded in 2015 by Mirdas Ahammed, Vijay Chelakkat and Anvar TK, CYD Tech Lab produces premium WooCommerce plug-ins. What started as a three-man operation in a Bangalore apartment now employs 34 and services 50,000 customers around the world, making it one of the more successful startup stories in India. And the name? Well that’s an acronym for Chase your Dreams (CYD). We recently asked CYD product owner Anindo Chakraborty to share the company’s story.
The beginning of CYD Tech Lab
How did your business get started?
The company was started by three founders who came from different fields to set up an online business:
- Mirdas is a solutions architect by profession and has a deep understanding of technology, process and data flows which ensured smooth functioning of operations in his last organisation.
- Vijay was a senior developer in PayPal and has an acute analytical bent. He is also a technology geek.
- Anvar was the CEO of a reputed software company that did projects for Boeing in Dubai.
Initially all three of them came up with shipping plug-ins for UPS, FedEx, DHL, Canada Post and customer shipping solutions like Table Rate Shipping plug-in. And slowly, they expanded by creating estimated delivery and shipment tracking solutions for WooCommerce and a stamps solution for Magento.
Today we have more than 50,000 customers (and growing daily) who use our free and premium solutions. Our solutions are suitable throughout the world and are used in more than 50 countries. In the United States, we are the most popular source of shipping plug-ins for WooCommerce.
Tell your company story
Mirdas and Vijay were instrumental in developing the early products. Anvar mostly handled AdWords and product pages. We had eight plug-ins during the initial development.
Back then, the employee strength was six and we worked in a 100-square-foot room.
Our customer base started growing as a result of solid development and quick support. Sales grew by word of mouth alone and this resulted in liquid capital that would ultimately lead to a new office space and setup of office infrastructure.
As of now, we have 34 team members and 24 plug-ins in our marketplace. Of the 24, UPS, FedEx, Table Rate, Canada Post, Estimated Delivery, DHL, Product Import Export, Stamps, Australia Post and Order Import Export are market influencers and big revenue generators.
What sets you apart?
When it comes to shipping solutions, we are just behind WooCommerce. But we think our plug-ins perform better than WooCommerce.
Let us consider our UPS plug-in. While WooCommerce provides only the real-time rates calculation during checkout, our UPS plug-in has label generation, freight shipping, bulk shipment creation and a lot more features in addition to the real-time rates.
Judging from the reviews, our clients agree with us. Our UPS plug-in currently has 130 reviews and counting.
Tools for success
What digital tools do you use for business?
Our business website is set up under WordPress environment. Our domain name, XAdapter.com, is registered through GoDaddy. We host our website in Amazon Web Services and have our product repositories on it.
Our team uses Trello and follows the Scrum model of operations.
For analytics we rely heavily on Google Analytics. One can get deep insights about one’s customers and their behaviour using Google Analytics. As soon as we launch a product, we get the potential keywords and start an AdWords campaign.
During the early days, we started with shared hosting as that required the least capital. It was not that easy, with frequent outages and less capability for handling sudden spikes in traffic.
After that our team moved to dedicated hosting from another firm. This made our website stable, but even then the security aspect was not taken care of. We had many DDoS attacks in a span of a few months, which was discouraging. So we decided to opt for Amazon’s services. This required us to pay a little more than was comfortable. But since then, our website has not faced attacks and is very stable, with good load time.
Our code database is in Bitbucket and we use GitHub for the same.Bitbucket is the code repository for all our developmental applications.
Maintaining versions and tracing the code change can be a big headache. Since we started using Bitbucket, we haven’t had any problems in dealing with versioning and tracking code changes. This is a must-have tool for organisations — especially startups like us — that work in an ever-changing application framework.
We run our ad campaigns on Google AdWords, which is most needed when we are launching a product and need to target relevant keywords to attract an audience. Our sales have always picked up when we have used the tool to target customers, keeping budgetary factors in mind.
We use Ahrefs to judge our competitor’s strengths and weaknesses and to see the factors that can help us grow (SEO, backlinks, keyword strength, etc). These tools have made our lives quite easy.
Ahrefs helps us deep-dive into the competition and gauge our own strengths and weaknesses. We run target marketing campaigns effectively by making decisions based on this data.
In order to maintain a sync between the dev and support teams, it is very important that we maintain a log of the daily tasks that need to be done. Trello has a very neat interface that helps you to clearly define tasks that are:
- To do
- In progress
Until and unless there is a proper organisation of tasks and an automated way in dealing with them, there is no way a company can scale.
Startup stories: Parting words
Do you have any advice for startups?
Start small, use your resources and capital on only those services that offer a way to measure the success or failure of that service.
Plan from the start and think out ways as to how you can scale a particular set of operations for the future.
Last but not least, try to solve a real problem for your customers and make them succeed. Supporting them in times of need is the most important factor in building a business.
Sometimes the new upcoming technologies cloud the vision of an entrepreneur and he ends up using it to solve a problem that could have been solved with basic technologies.
It is important that we decide on the solution first and then try to integrate the technologies required for solving the problem.
Is there anything you would do differently?
We wish we’d done more social outreach in our initial days and knew more about the finer marketing aspects like SEO and backlinking. These can be instrumental in lead generation and to trigger sales. As we grow, our company is being exposed to such niche subjects and it is thrilling to use technology to reach our targets quicker than expected.
The word ‘malware’ is a short form of ‘malicious software.’ Malware is any software that is developed to disrupt or damage the working of a computer system intentionally. But what is malware really — and how might it damage your business?
India was the most-attacked country by data-stealing malware in 2015.
Malware poses substantial threats to any business that relies on computers. It can steal or delete data, alter or hijack core computer functions, monitor activities without your permission — even take complete control of your computer network.
How malware impacts small businesses in India
Malware is a problem that won’t go away soon. Between April 2017 to Jan 2018, more than 22,000 Indian websites were hacked. Nearly 500 of these websites were used to spread malware.
Websites of prominent Indian government organisations were also hacked in the recent past. Even incumbents like Indian Railways, Indian Army and ISRO were not able to adequately safeguard their systems from the attacks of hackers.
Now you might think that the mentioned names are big organisations with tons of valuable data.
Who would bother to corrupt or steal data from a small business website? Surely hackers would have no interest in breaching your site and accessing the data.
Surprisingly, in 2017 hackers put the data of more than 6,000 Indian businesses up for sale.
What you stand to lose from malware
Malware can eat away at everything you’ve worked so hard to build.
- Your good reputation.
- Traffic to your website.
- Your financial stability.
Before we explain the consequences of a malware infection, let’s look at why hackers spread malware. Then read on to learn how to protect your website.
Why hackers do it
There are various reasons why a hacker steals business data. One of them is the substantial and lucrative black market for stolen information. Hackers take the stolen data and sell the details on the darknet.
Stealing data is not the only motive. Hackers also attack newly built sites for practising and honing their hacking skills. Also, sometimes they do it just for fun.
More than 50 percent of small and medium businesses (SMBs) were breached in 2016, according to a study conducted by Ponemon Institute.
The study further reported that only 14 percent of the respondents rated their ability to respond to cyberattacks as ‘highly effective.’
Too little time, no security expertise
New and small business websites are more vulnerable to malware attacks due to the absence of expertise and human resources to watch for and respond to such attacks.
Small business owners generally have more than one string to their fiddles. While managing too many things, they often overlook the critical cybersecurity issues.This is like working day and night to earn money and sleeping with your gates open at night.
It’s not just that new websites are easy to attack and hack — very few SMBs report the cybercrime. And if they do, only a fraction of the attacks result in a conviction.
Therefore, SMBs offer low risk and high reward to the attackers.
What is malware and how can it hurt you?
There are numerous ways a malware attack can prove fatal to your business.
1. Your good reputation
As a business owner, your computer system might hold the customer’s confidential information and data. It is your responsibility to protect and keep it secure.
A malware attack can steal this information and put it to the wrong use — identity theft, fraud, etc. If this happens to you, you didn’t just lose the customer data — but also the customer’s trust. It has a cascading effect on your business, and you could end up losing your new clients and referrals.
2. Traffic to your website
Google immediately blacklists your website once it identifies malware. The search engine, which handles 94 percent of search traffic in India, will display a huge warning telling the visitor not to go there.
Faced with a warning like this, the average person will likely click away. That means lost opportunities for your business.
3. Your financial stability
The result of a data breach can be catastrophic for a small business, including lawsuits, cleanup and the cost of remediation services (such as credit monitoring) for the customers.
You could also be asked for a ransom in order to regain access to your data. Ransomware locks the critical files and holds them as a hostage. They are released after you pay a hefty amount of money.
How to protect your website
You have worked hard to build your site and create content that resonates with your audience. It is scary to even think of losing all your hard work.The sad part of the story is that this nightmare is a real possibility.
However, the good part is that it’s addressable. Following are ways that can help protect your business from malware attacks.
Back up regularly
It is imperative for any online business to have an automated system of backing up (i.e. saving) their website data. If your site gets infected by malware, the first thing you would require is the non-infected copy of your site. Using a recent backup, you can restore your site to its original, clean state.
Accept updates promptly
Regardless of the content management system (CMS) used to build your website (e.g. WordPress, Drupal, Joomla, etc.), it is essential to keep updating all software and plug-ins with the latest versions. Don’t put this task off.
Because WordPress, Joomla and the like are based on open source code, anyone can see the code of your website. Hackers can quickly target any vulnerability they find in the CMS code, and use it to break into your site.
Similarly, the various plug-ins installed on your site, if allowed to become out-of-date, can also act as the backdoor access to your website and network.
Regularly updating the CMS as well as all plug-ins minimises the possibility of hacking.
Install quality security software
Now that you have a backup and an up-to-date website platform, the next step is installing security software.
To help your business avoid risky and harmful security breaches online, use quality security software that regularly scans your website for malware and suspicious activity.
A WAF is a cloud-based firewall service that screens website traffic. WAF guards against threats such as SQL injection and comment spammers.
You could be hacked in a way that affects customers, or hackers could target the server where important business information is stored. Either way, the sooner you address a hack, the better.
That’s why you should be scanning your website daily and removing threats as they’re discovered. Consistent monitoring and testing of your website files can be the difference between an online nightmare and business running as usual.
Prevention is the need of the hour
I hope this article has answered the question, “what is malware?” A malware infection that goes undetected and addressed can cost you not just money, but your customers and your reputation.
It is dreadful to think you might wake up one morning and see your site converted into a pornography website.
If the technical aspects of protecting your website from malware are too much for you, trust GoDaddy as your cybersecurity partner. GoDaddy offers various security solutions that can protect your online business. You’ll be free to focus on building the business and doing what you do best.
UPDATE — JULY 24, 2018: Today Google began rolling out Chrome 68. Now, Google’s browser will display a “Not Secure” warning next to the website in the address bar if the site is not secured with HTTPS.
You might have seen warnings saying ‘Your connection is not private’ while browsing the internet many times. Now, imagine your customers seeing a ‘Not Secure’ warning when they try to open your business website. What do you think will happen? They’ll think twice before entering your site. The way to avoid this is simple: SSL protection.
More and more people are looking for security signals like the padlock icon before submitting their name, email, passwords or payment details to any website. And the only way to get the padlock for your website is by installing an SSL certificate. This digital certificate will keep your website free of “Not Secure” warnings and labels.
What is an SSL certificate?
SSL is a software that creates a secure, encrypted link between a visitor’s browser and the web server. Once the link has been made, any information entered on the website is encrypted — making it immune to man-in-the-middle attacks and other common hacks.
Let’s say, you have a small website and a niche customer base. Now, although all your customers might not know how SSL helps to safeguard their online activities, they still care about their personal data (hello, GDPR!).
And they’ll easily spot whether you have it by looking at your URL. Because the URL of any SSL-protected website displays two indicators:
- A green padlock
- An “S” added to the HTTP prefix — HTTPS
If a website doesn’t have these two things, smart web users walk away.
How SSL protection works
As soon as a website visitor enters an SSL-protected area of your website, your SSL certificate automatically creates a secure, encrypted tunnel through which exchanges can safely move. Once established, the green padlock and HTTPS prefix appear in the customer’s browser bar — an easy-to-spot visual indicator showing they have no need to fear data loss or theft.
Now, you can engage with customers through a secure 2048-bit encrypted connection, allowing the exchange of data without eavesdropping or interception.
Note: Your site is most secure when SSL is deployed on all pages and subdomains.
Benefits of SSL protection
Google Chrome’s 2018 policy of labeling all sites without an SSL certificate as ‘Not Secure’ shouldn’t be the only push to get an SSL for your business website.
There are plenty of good reasons to install SSL protection on your site:
- It helps you build trust as a reputable and credible business — customers can see you’re working to protect their privacy.
- Clients are more likely to interact with your website when they see HTTPS and a green padlock in their browser.
- It secures online exchanges with your website using virtually unbreakable encryption.
- You protect your business and clients from cyberscams and avoid the embarrassment of being hacked.
- An SSL certificate improves your search rankings, bumping your website above those that don’t have SSL protection.
Best of all, with an SSL installed on your website, both you and your clients know the data you send is going to the intended recipient … not a hacker or scammer.
Which SSL certificate is right for me?
There are different SSL certificates in the market, with many vendors offering them. SSL certificates are grouped into two categories: Validation level and the number of websites to be protected.
Domain Validation (DV) SSL
Great for: A blog or a personal website. Get it
The lowest level of validation, this certificate only verifies your ownership of the domain used for the website (learn the difference between a domain and a website here).
For example, free SSLs such as those offered by Let’s Encrypt validate domain ownership. Free SSL certificates are a good option for anyone with technical skills, an understanding of shell commands and shell access to their hosting account. Not tech-savvy? No problem — there are plenty of DV certificates that don’t require technical know-how.
Since there’s no manual resource involved in DV verification, these SSLs are fastest to get. They take a few minutes to hours to activate using an automated process, mostly over email.
Organization Validation (OV) SSL
Great for: Websites of information-driven organizations like a nonprofit or educational group. Get it
Here, the issuing Certificate Authority (CA) vets company details, verifying the business existence as well as the applicant’s name, address and domain ownership. This way customers can feel certain they’re engaging with a trustworthy organization — not a shell company.
Because of the manual vetting method, this certificate takes a few days to get.
Extended Validation (EV) SSL
Great for: Sites that require the highest level of SSL protection — eCommerce, banking and healthcare, for example. Get it
The strictest of the three, EV certificates provide the highest security and trust for businesses online. Applicant companies go through a rigorous background check conducted by a human resource. Here, the SSL provider verifies the company is:
- Legally registered.
- Currently in operation.
- Located at the address listed.
- At the telephone number listed.
- Owns the website domain name.
Due to the verification process by human resources, EVs take more time to get and are also the most expensive. However, once received, they display the HTTPS prefix, lock icon and the registrant’s business name in a green address bar at the top of the visitor’s screen. This highly visible indicator lets visitors know they’re safe to submit private information to your website.
If you have more than one website or a website and subdomains you want to protect with one SSL certificate, select your category above and then combine it with one of these:
- Multi-Domain (SAN) Certificate
If your business has more than one website, this is for you. For example, you’ll get to safeguard www.yourbusiness.com, www.ourbusiness.com and www.mybusiness.com with one SSL certificate. Get it
- Wildcard Certificate
With this certificate, you can protect multiple subdomains under a single domain. For example, a Wildcard will protect yourbusiness.com (your primary website), as well as blog.yourbusiness.com (your business blog), and mail.yourbusiness.com, etc. Get it
Difference between free and paid SSLs
Funds are often limited in small businesses, so you might wonder about the difference between free and paid SSL protection.
- Offer a variety of authentication levels
- Cost more and take time (compared to free ones)
- Scale with your business as it grows and changes
- Give you the freedom to choose term length
- Provide uninterrupted customer support
- Only offer basic vetting (i.e. domain validation)
- Are completely automated
- Have a strict term length
- Don’t have live customer support
Regardless of the SSL you choose, remember you can always upgrade your SSL protection at any time.
Make it your duty to protect your brand assets, including your website, in this competitive wilderness called the internet.
Whether you’re a solopreneur or own a growing enterprise, an SSL certificate drives your business forward. Safeguarding your customers’ privacy by using high-level data encryption for every interaction will result in more customers and stronger, longer relationships.
UPDATE — JULY 24, 2018: Today Google began rolling out Chrome 68. Now, Google’s browser will display a “Not Secure” warning next to the website in the address bar if the site is not secured with HTTPS.
If you own a big enterprise website or say, even a personal blog, and do not have an SSL certificate installed on it yet, we suggest it’s time you wake up and smell the coffee. You have just a week to install the SSL protocol before your website is labelled “Not Secure” by Google Chrome.
The SSL protocol, which encrypts data as it flows to and from a website, will soon become ubiquitous.
Those of you who are still wondering, ‘What’s the big deal about an SSL certificate?’ let me state the blatant truth: Not having an SSL certificate will leave your site vulnerable to theft of personal or business data. And that’s obviously the last thing you would want to happen.
Why is SSL protocol important?
SSL protocol has been around for over 20 years, and it has been widely used by websites that handle financial transactions. Now Google, after several alerts and announcements, has announced that with the launch of Chrome 68 in late July, it will mark all sites that haven’t adopted the SSL protocol as ‘Not Secure.’
You can tell if a website has SSL by simply looking at the URL (or web address) in your browser bar.
If it begins with HTTP you know the website you’re on does not have the SSL protocol. If it begins with HTTPS however, you know you’re on a safe website. While the difference between HTTP and HTTPS seems to be only one letter, that one letter can have a huge impact on a website’s security and performance. The addition of ‘S’ in the HTTP warrants the data sent from your computer or smartphone to the site you’re browsing is encrypted and securely transmitted.
Simply put, in order to have a website with HTTPS, the site owner must have an SSL certificate. The SSL creates a secure, encrypted ‘tunnel’ through which all exchanges with your site can safely pass — without fear of interception.
Towards a secure web
A growing number of businesses are using the SSL protocol, thanks to the efforts of Google in encouraging web developers to adopt SSL encryption.
Over the last few years, 68 percent of Android and Windows traffic and 78 percent of Chrome OS and Mac traffic installed SSL certificates.
As part of the HTTPS Everywhere movement, internet browser Mozilla Firefox announced its intent to protect website owners against hackers by enabling HTTPS encryption automatically on sites that are known to support it.
Don’t get left behind
Despite such efforts, many website owners of both large and small enterprises have been paying a deaf ear to adopting the SSL protocol. These include many of the Fortune 500s and a number of prominent technology companies. This leaves their customers’ private information vulnerable to theft.
With the release of Chrome 68, internet users will be able to quickly recognize whether a site is safe or not. If your website doesn’t have the SSL protocol, the ‘Not Secure’ warning will be prominently displayed on your site.
What’s more, your visitors will begin to see a red flag next to your domain name at the top address bar of the Google Chrome 68 browser, followed by a warning to users that they should refrain from entering any personal information into your site for risk of data theft.
Websites that have the SSL protocol on the other hand, will display the HTTPS letters and green padlock in the browser bar, which means all exchanges are are safely encrypted.
Why SSL protocol is a must-have
Needless to say then, if you do not have an SSL installed on your site (and are not planning to consider one in the near future) you are missing out on a lot of things.
Firstly, SSL certificates will protect confidential data — including signups, login details, payments information, etc. — transmitted from and to your website. It will encrypt your visitors’ data and keep it from being stolen by hackers.
Secondly, SSL encryption helps you gain visitors’ trust by making them feel protected while using your website. This can go a long way in making them feel comfortable both browsing and purchasing from your site.
Finally, SSL certificate results in higher search engine rankings, as Google gives HTTPS websites (i.e. those with encrypted connections) a higher ranking on search engine results pages. When it comes to search rankings, higher is better.
Making SSL super-simple
So we see that the benefits of installing an SSL certificate on your business or personal website are incredible. There’s no excuse for delaying the adoption, since getting an SSL certificate is much easier than in the past.
If you are the do-it-yourself type, you can get an SSL free from a company such as Let’s Encrypt and install it to your hosting account manually. You will certainly need to be of the technical mind, have a basic understanding of shell commands, and, of course, have shell access to your hosting account.
Alternately you can get an SSL from a small business solutions provider such as GoDaddy. To meet a variety of security needs, GoDaddy offers several types of SSL certificates:
- Domain Validation (DV) SSL: Ideal for blogs and personal websites, this SSL verifies your ownership of the domain name.
- Organization Validation (OV) SSL: Good for informational websites such as those owned by schools or nonprofit organizations, this certificate verifies domain ownership and existence of the organization.
- Extended Validation (EV) SSL: Because this SSL entails the most rigorous vetting process of the three, they’re perfect for eCommerce, banking and medical sites. Shoppers who see the green address, business name and country code in the browser bar (that are triggered by this certificate) instantly know they’re safe.
If you have more than one website or subdomains you want to protect with one SSL certificate, select your category above, then combine it with one of these:
Multiple Domains SSL: For companies that manage multiple domains and websites.
Wildcard SSL: Best for sites that use subdomains, like shop.website.com or blog.website.com (not available as an Extended Validation (EV) SSL).
All GoDaddy SSL certificates display both a GoDaddy Security Seal and McAfee SECURE trustmark on your website. These visual trust indicators often reassure site visitors.
For any business concerned about its long-term success, an SSL certificate is a ‘must-have’ to be installed on its website. If you’re not paying attention to your digital security, you’re opening yourself up to trouble — both for yourself and your site visitors. Remember, hackers move quickly and have no qualms about stealing or causing catastrophic damage to a company’s reputation.
So, what are you waiting for? Do not miss out on your chance to get ahead of the HTTPS wave. Install SSL protocol on your site so you can look forward to many years of safe, secure business returns.
For decades now, advertising has helped businesses to grow. Whether a radio spot or a billboard, the objective of business advertising is to persuade the customers to use a particular product. After all, a company could have the greatest product or service in the world, but if no one knows about it, the business will fail. Advertising can create not just awareness but also the demand for a product or service.
Businesses of all sizes must reach out to their prospective customers by promoting and advertising their goods and services.
The significance of advertising in India has increased in the modern era of large-scale production and tough competition in the market. Advertising today doesn’t help just the existing businesses to grow, it also helps new startups introduce themselves and their products to the public.
To illustrate, let’s consider the example of Patanjali Ayurveda Limited.
Case study: Patanjali Ayurveda Limited
What started in 1997 as a small-sized pharmacy, Patanjali Ayurveda is arguably the fastest-growing company in the Indian fast moving consumer goods (FMCG) sector, a USD 50 billion industry.
Patanjali has launched a series of advertisements that openly take on other brands. The most famous of these is the Dant Kanti advertisement, which projects Patanjali as a brand that is extremely Indian. It also advertises Patanjali products as being all-natural, void of synthetic and artificial ingredients.
Patanjali Ayurveda shows how specific goals can be fulfilled with the help of business advertising. Advertising can build up positive customer attitude, overcome negative promotion or create a comparison in the customer’s mind, among other things. When done well, it works to grow the business.
5 business advertising tactics to try
All businesses use advertising, even if it’s only a hand-lettered sign on the door. Here are some fresh, modern options for promoting your business.
Social media ads.
A mobile-friendly website.
Web banner ads.
Let’s learn more about each of these types of advertising.
Fresh options for small business
Business advertising in India today is not just limited to television ads. There are many effective advertising methods adopted here; advertisers or their agencies often decide to use a mix of several methods to deliver the message. Let’s look at a few of them.
1. Vehicle signage
Vehicle signage is very popular among businesses of all different sizes. It is a cost-effective way to get your brand in front of a broad, but random audience. This type of advertising works 24 hours a day for your business, whether the vehicle is in motion or parked in a prominent place near a busy intersection.
2. Roadside billboards
Billboards are a great way to reach a large number of people where they work, live and socialize. TV and radio might have greater coverage, but they can be easily turned off if the audience doesn’t want to watch or listen. Meanwhile, billboards are hard to ignore. Whether the audience likes it or not, when they pass by your billboard, they will have to see it.
3. Social media ads
Today’s businesses cannot ignore the value of social media marketing. India leads the world in the number of Facebook users, with men between the ages of 18 and 34 making up the largest share of regular users.
A few years ago, the priority was to get ranked high in Google searches. Today, businesses are beginning to focus on Facebook promotions.
By using social media advertising, you can expose your products and services to a larger number of people than through other methods of advertising. But unlike vehicle signage, these ads are presented to the type of people most likely to become customers.
Here are just a few social media platforms that serve ads:
- Social networking (Facebook, LinkedIn)
- Microblogging (Twitter, Tumblr)
- Photo-sharing (Instagram, Snapchat, Pinterest)
- Video sharing (YouTube, Facebook Live).
Ads on social media are exploding — not just for big brands but for small businesses too. According to a 2016 survey of smartphone users in India carried out by Regalix, 86 percent of mobile social media users click on ads they encounter on social networking platforms.
4. A mobile-friendly website
A website is a great start to getting your business online, but not just any website will do. With more and more people switching from their desktops to handheld devices, it has become imperative to not only have a website, but to have one that can be viewed by everyone, regardless of which device they are using. Learn how to create a mobile-friendly website for your business in six steps.
According to eMarketer, the U.S.-based market research firm, the number of smartphone users in India is expected to reach 337 million in 2018. This is the highest growth rate predicted for any country in the world. It’s thus important for Indian businesses to invest in making their websites as easy to open and use on a smartphone as on a desktop computer.
5. Web banner ads
If billboard advertising is used on roads, then a similar type called banner advertising is used on the web.
Web banners are the ads you see at the top, bottom or sides of the screen when you’re on a website or using an application. They can be static or animated and often feature images and a link to the advertiser’s website. You pay a small fee every time someone clicks on your ad, which is why these are called pay-per-click ads. While Google AdWords is the most well-known provider, there are many others.
Business advertising works
Advertising and marketing have become an essential part of the business world. If a business has a good product or an efficient service to offer, it must also master the art of selling it.
While some businesses might stick to conventional advertising methods, most of the leading players are resorting to fresh and modern options. Many small businesses are adopting online advertising because it is the best medium to reach potential customers quickly and in a cost-effective way. Thus, business advertising if done in a proper way can work in the promotion and growth of any business.
The post Business advertising that today works best for Indian firms appeared first on Blog.
Our lives are inextricably linked with our computers, tablets and smartphones. In fact, it is quite remarkable how they have become such an integral part of our lives in such a short time. It is also a fact that the security of our computers and gadgets is an overriding concern of our times, what with so much of our sensitive personal information stored on them. Data security is an even bigger concern in the business arena, where the rise in hacking attacks has made malware removal and digital security a regular topic of conversation.
If you think your website is infected, Website Security Express can start malware removal in as little as 30 minutes.
The fact is, information and cyber insecurity is the biggest risk facing Indian companies, according to the India Risk Survey 2017 report.
If you think that your website has been infected by malware, you would certainly want the situation rectified as soon as possible. Read on to learn what to do.
Here’s how to respond to malware in 3 steps
If your website’s loading slowly or showing unusual traffic levels (too high or too low), you could have malware. Here’s what to do.
Check your antivirus programs.
Isolate the infected device.
Get professional help.
Before we delve into the steps you can take to deal with your problem, let’s discuss how rampant malware is, along with the implications.
Understanding malware and its dangers
Malware is an abbreviation for malicious software. It is used by hackers to infiltrate computer networks and steal valuable information.
Malware includes worms, viruses, Trojan horses and many others. Each is capable of wreaking havoc on your computer or gadget and the data contained in them. In the case of a business, this could include your customers’ private data such as passwords and banking details.
Once the malware creates an entry point into a website, hackers can carry out grievous online crimes like data theft and ransom demands.Yes, hackers can actually take over your website and demand you pay them or have your business data destroyed.
Early this year, an Android malware program called Android.banker.A9480 successfully infiltrated more than 232 Indian banking and cryptocurrency apps. By obtaining access to the login details of users, hackers hoped to empty victims’ bank accounts.
The consequences of hackers gaining access to your computer’s data can be catastrophic. For instance, they can:
- Steal your personal photographs.
- Obliterate vital information like tax records.
- Make away with your bank and credit card details, which are then sold on the darknet.
For a business that loses control of customer data, the consequences are even greater: Public embarrassment, damage to its business reputation — even legal headaches.
In short, malware can bring your life (and your business) to a grinding stop.
How to respond to a malware attack
What should you do if you think your computer, gadget or website has been subject to a malware attack? As in any crisis, the first thing to do is not panic and take stock of the situation.
1. Check your antivirus programs
The very first concrete step that you can take is to check if the antivirus and antispyware programs installed on your computer or device are up-to-date. If not, update them. Try running a scan to see if the malware can be identified and removed.
2. Isolate the infected device
If that does not work, disconnect and isolate the device if it is part of a network. In the case of a computer, unplug the network cable and disable all wireless connections. Needless to say, don’t access the internet from the infected device, particularly with regard to carrying out sensitive banking and credit card transactions. At this stage, you’re trying to keep the malware from spreading.
3. Get professional help
It is now time to ask for malware removal help. The process involves not only eliminating the malware, but also restoring the infected device to its original state.
Editor’s note: Call the security experts at GoDaddy at 040-67607627 for help day or night. You can get help in English, Hindi, Tamil, Telugu or Marathi.
Protect yourself from future attacks
The old adage, to be forewarned is to be forearmed, is absolutely apt in dealing with malware threats. If you haven’t yet experienced a malware attack, it’s a good idea to do a regular security audit on your website. You just need to take the following simple steps:
- Make sure your scripts and applications are up-to-date. Always act on update notifications immediately.
- Choose strong passwords that are less likely to be cracked.
- Delete any user accounts that you are no longer using.
- If you need remote access to your website, use a Secure Socket Shell for added security.
- Run security scans daily. A malware scanner can automate this so you don’t have to remember to do it.
As mentioned, GoDaddy’s Website Security is a malware scanner that automatically checks your website daily, removing any malware it finds. The Express and Deluxe plans include a Web Application Firewall that blocks malware from ever reaching your website.
Malware removal explained
When it comes to malware, you can’t be too careful, considering what is at stake. Here are some additional steps you can take to protect yourself:
- Be wary of malicious emails. Make every effort to determine an email’s authenticity before opening it or clicking on attachments.
- Be equally wary of text messages purporting to be from your bank. Never send a confirmation of your personal data by text.
- Make it a point to religiously update your browser, operating system and plugins, as these often include patches for all the latest security vulnerabilities.
- Log out of websites after you are through, even those that don’t hold financial data.
Read “10 tips on how to secure a website” for more security best practices.
Malware might be an ever-present threat, but it can be dealt with quite effectively as this article shows. The key is to understand the malware threat and devise a strategy for dealing with it. If you’ve already been attacked, you need to respond quickly and take steps to protect yourself from future attacks. And don’t hesitate to seek professional malware removal help from experts like GoDaddy — the consequences of inaction are simply too serious.
UPDATE — JULY 24, 2018: Today Google began rolling out Chrome 68. Now, Google’s browser will display a “Not Secure” warning next to the website in the address bar if the site is not secured with HTTPS.
Website security has become an important issue these days. With the increase in the amount of data stored on websites, hackers have stepped up their efforts in every sector — from government to banking and healthcare. But it’s not just banks and clinics that should be worried — any website that accepts private data needs the encryption provided by an SSL certificate. But what is the SSL handshake — and what part does it play in website security?
What is SSL?
SSL is a digital certificate that allows a website to be accessed over HTTPS, an encrypted connection. Using a combination of public and private keys, the data is encrypted on the sending end, then decrypted on the receiving end. Thus, hackers are unable to intercept passwords or private data such as names and banking details as it moves between the visitor and the protected website.Not Secure.”
One example of an SSL certificate that pairs with any website is GoDaddy’s SSL certificate. When you use a trusted SSL certificate for your website, a green lock appears in the visitor’s browser bar, telling them they are on a secure web page. GoDaddy’s SSLs are recognized by all major desktop and mobile browsers on the market.
When an Extended Validation certificate is used (as in banking websites), the entire business name appears in green in the visitor’s browser bar. This visual cue tells clients they’re safe.
By purchasing an SSL certificate for your website, you can make your website secure and prevent hacking of important information during the online exchange. This protects your visitors and your business, since the loss of data can lead to loss of public trust.
What is SSL handshake?
SSL handshake refers to the secure, encrypted connection that’s automatically created whenever a visitor opens an SSL-protected web page. Once the handshake is complete, anything that passes between the visitor and the protected website is scrambled by 2048-bit encryption. This level of encryption is the highest available and is virtually unbreakable by hackers.
How will the visitor know if the handshake is complete? A padlock icon and HTTPS prefix appear in the visitor’s browser bar, showing them they’re safe to submit private information without fear.
If the website has an EV (Extended Validation) SSL, the visitor’s browser bar will turn green and will display the country code.
What are the different types of SSLs?
Using SSL, you can protect a single website, multiple websites or a website and all its subdomains. The different types of SSL and the businesses for which they are best suited are as follows:
Domain Validation (DV) SSL
For blogs, as well as informational and personal websites, standard DV SSL is a perfect choice. It proves the ownership of the domain, boosts Google ranking and is 2048-bit and string SHA-2 encrypted.
Organization Validation (OV) SSL
For websites that accept emails or passwords, the ideal choice is the OV SSL. It not only proves the ownership of the domain but also validates the organization while boosting Google rank and using strong SHA-2 and 2048-bit encryption.
Extended Validation (EV) SSL
The Extended Validation SSL is the preferred choice for eCommerce, healthcare and financial services websites, where customers want maximum security and peace of mind. To get this certificate, the applicant must undergo an extensive vetting process that starts with an in-depth application.
Once installed, this certificate shows that the business is legitimate by displaying the business name in the green address bar. Like other SSLs, this certificate boosts Google rank and uses the strongest SHA-2 and 2048-bit encryption.
Unified Communications Certificate (UCC) SSL
A UCC certificate secures a primary domain name and up to 99 additional Subject Alternative Names (SANs) with a single SSL. This is useful for companies that have multiple domain names and websites or multiple hostnames within a domain name.
You can protect your primary domain (e.g. lilysbikes.com) and an unlimited number of its subdomains (e.g. shop.lilysbikes.com, blog.lilysbikes.com, help.lilysbikes.com). A Wildcard encrypts all data flowing to and from all of them.
Free vs. paid SSL certificates
In the case of free SSLs provided by companies like Let’s Encrypt, the service is fast, given that the only thing these certificates validate is your ownership of the domain name. Domain Validation SSL certificates can be generated swiftly and painlessly through a completely automated process.
The free SSL certificates need to be renewed after strict term lengths — 90 days for Let’s Encrypt. Both initial installation and updates can be time-consuming and daunting, as free SSLs offer no live customer support to help if you’ve never done it before.
A free SSL is a great option for you if you have technical skills and can make effective use of community forums if an issue occurs.
Paid SSL certificates, on the other hand, can be purchased as DV, OV, EV, UCC or Wildcard certificates. If you need help with installation or anything else, you can reach customer support through phone, chat, or email. Also with a paid SSL, you can choose the renewal length that suits your business needs and budget.
Do all websites need SSL?
The primary goal of purchasing an SSL for your website is to secure private data as it moves to and from your website, thereby avoiding the embarrassment of data loss. After all, you want your customers to trust you. But an SSL certificate will also improve search rankings by showing Google that your website is secure.
After July 2018, having an SSL means you can avoid warning signs that label your site as “Not Secure.” The alert message can certainly turn away any visitors or potential customers who do not want to take risks. This could reduce the number of people who visit your website and become customers.
To sum up
The security of your website is of utmost importance, and it will soon be mandatory for all websites to have SSL certificates. Through the SSL handshake, the connection of the server to the client browser becomes secure and any outside intervention by hackers is avoided. Hopefully, this article has explained the different types of SSL that are available to you so you can choose wisely.