GoDaddy is typically where you should start when looking for a place to host your website and pick your domain name. They have a variety of options and try to make things as easy for you as possible. You can pick your email address, use a variety of marketing tools to increase the reach of your website, and access a robust customer service system. All of their services are paid, but worth the investment if you’re looking to take your business or hobby seriously. It will pay off in the long run if you stick to your website and brand.
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GoDaddy is typically where you should start when looking for a place to host your website and pick your domain name. They have a variety of options and try to make things as easy for you as possible.
You have just set up a beautiful business website and are proudly informing all your business peers about it. You’ve printed the URL (website address) on your business cards and in all your marketing collateral. But that’s not enough. You need to promote your business … and today, this means online marketing.
How are people going to find your business website online? If they are keenly interested, they’d just Google your business name, and hopefully, your website name might appear on the first or second page of the Google Search Engine Results Pages (SERP). But if you haven’t done the things we describe in this article, your website name and link will appear further down in the SERP listings — where users do not bother to look. In this blog post, I’ll give you some essential tips on how to make your business website discoverable or easy-to-find online.
7 online marketing ideas to bring more customers
You might have a beautiful website, but you’ll still need to make an effort to bring prospective customers to it. Choose one or two of these strategies to start.
A business blog.
Linkbacks and link exchanges.
Before we dive in, I’d like to describe the two broad routes to promoting your business website online.
Organic vs. inorganic
Not all marketing ideas entail a monetary cost — some are what’s called organic, others are inorganic.
Organic is the natural way where you do not have to invest any money. Your investment here is time. It takes sustained effort and months of time to get the desired outcomes.
Inorganic is the paid route — you’ll be paying for online advertisements, promoted search listings, content seeding and promoted social media posts. And since you are paying, you can expect outcomes sooner. But you’ll need to allocate a budget for all this.
I’ll touch upon both types in this post, and at the end, I will suggest a strategy on what you should be doing and what promotion techniques you should pursue. So be sure to read this post to the end.
The power of content marketing
Several of the marketing strategies described below fall under a new marketing category called content marketing. For years, brands have been reaching out to consumers through advertisements on:
- Outdoor hoardings
But studies show that more people are ignoring these direct advertisements. For example, they install pop-up blockers to disable ads on websites.Content marketing is the new way to reach out to consumers.
It simply means you are reaching out through editorial content — and subtly putting in the message about your product. We gave the example of skin treatment to sell your soap product.
Content marketing aims to make users knowledgeable and intelligent by providing facts, advice and knowledge. And if readers like this content, they will share it with others through social media channels.
You can use a variety of formats for content marketing:
You can get this content developed by in-house experts or freelancers. But you must have an in-house editor, preferably someone from your marketing or external communications team, to supervise the creation of this content — just to ensure that it is in line with your brand messaging.
1. A business blog
A business website must have a blog section. Your business is selling products or services. That means you have extensive knowledge on those products and might have invested in research and development. You could have a team of experts with deep product and market knowledge. They keep up with related trends in the industry and they keep a close eye on competitors. They also watch how customers are consuming your products and services. And they know exactly what these customers want.
You and your team are authorities. Blogging shares your expertise with the world.
Let’s say you sell an FMCG product like soap bars. Your research team will have extensive knowledge about the constituents of soap and how they affect human skin or hair. And your marketing team knows what consumers are looking for in soap bars.
So, your team of experts can write articles and blog posts that address consumer concerns about skin disorders (dry skin, skin rashes, etc.) and then come down to the topic about how your soap product includes a certain ingredient (like Aloe Vera), and how it does wonders for dry skin, for example.
Through your blogs and writing, you are showing that you are an authority on skin treatments — and have a special soap product that addresses skin disorders. But you are also making the reader knowledgeable.
If you do something called search engine optimisation (SEO) for your blog content, then people will find your blog (and from there, your website) when they search for ‘Aloe Vera’ or ‘Skin treatment’ on Google. We’ll touch upon SEO further in this blog.
This is one way to make your business website discoverable.
There is so much information out there on the internet that readers would prefer to get the gist about a topic in a few sentences or paragraphs. As more users access online content on their phones, visual communications — especially video — have become more popular.
People prefer to watch a short video about your product or listen to a customer testimonial on their phones.
You can create these videos without investing in expensive cameras and studio equipment. Shoot videos on your phone or DSLR camera. Then use one of the free video editing apps on your desktop or phone to add background music, titles and effects. Then upload the video to your YouTube channel and put the shared/embed link to that video on your website.
There is a learning curve here for all this, so get a knowledgeable friend to help.
Videos are great for customer testimonials. Get some of your customers to talk about their experience of using your products. You can also publish short product demos in video format.
Email newsletters are a great way to keep your customers continually updated about new developments. You can periodically inform them about the latest trends in the industry.
But newsletters are also a way to get customers to visit your website. Include summaries about new articles and blog posts on your website — with links to the specific pages that show the full article or post on your site.
The first step is to create a list of email addresses and names. GoDaddy Email Marketing makes it easy to add a sign up form to your website, then send beautiful emails to all or a part of your contact list.
4. Social media
Social media channels like Twitter, Facebook and LinkedIn are important ways to update your customers about the latest developments. You can also use social media to drive visitors to your business website.
Post the latest news and short summaries of blog articles (with links) to your company social pages.
Be sure to first create all the social media accounts for your business and add header images and logos. Spend some time defining your business in the Profiles section. Your social media handles should reflect your brand identity.
There is also the inorganic or paid route here. For a fee, social media channels will display your ads or posts to targeted audiences. These are called promoted posts. You will need to define all the demographic details of your targeted audiences when creating ads or promoted posts.
5. Display ads
If you have a budget for this, then create banner ads and pay related websites to display them. One way to do this is to join ad display networks like Google Adwords and Colombia. These networks will display your ad on multiple websites that are likely to cater to your intended audience. Viewers can click on your ad and come to your website to learn more.
Although they can be costly, display ads are an effective way to find targeted audiences and new customers.
6. Pay-per-click ads
Next, there is an internet marketing concept called pay-per-click (PPC) advertising. I mentioned SERPs at the very beginning of this post. You will notice that related ads with links appear at the top of, and alongside, search results when you search for something on Google or Bing.The ads at the top of or alongside search results are paid ads.
Google and Bing let advertisers bid for the placement positions of these ads (first, second, third, etc.). Bid higher and your ad gets better visibility. As an advertiser, you pay Google or Bing a pre-agreed fee (bid amount) each time someone clicks on your ad (that’s why it is called pay-per-click). This is a great way to get people to your website, but it costs money.
7. Linkbacks and link exchanges
Search engines rank your website based on how many other websites have links that point to it. These are called inbound links or linkbacks. The more websites link to your website, the higher your website’s authority according to search engines.
To begin with, set up a Wikipedia page for your business, with links to your website’s home page and to the articles on your site.
You can also pay popular news websites to host your articles (including a linkback to the article on your website). This is termed paid content or native content. Find out which websites are popular with your target audience and post your articles there. This activity is called ‘Content seeding’ and is part of content marketing.
I strongly recommend these content seeding services:
As with pay-per-click, you need to have a budget for this promotional activity.
A note about search engine optimisation (SEO)
Finally, a word about search engine optimisation or SEO. As I mentioned, people usually use a search engine like Google or Bing to find a business website. They could type in “Baahubali 2” or “Indian Premier League,” for example, and the search engine will scan all of the websites it’s indexed to serve up just the most relevant options.
Search engines maintain an index or database of all website names and addresses. But they also attach a list of keywords to each website. This is done automatically through ‘crawlers’ — software that ‘crawls’ all the websites on the internet and examines content on web pages.
You need to tell the person who developed your website about all the keywords that identify your business and its products (find tips on identifying your keywords here). These keywords need to be included in the text and articles on your website pages. But they also need to be included in the code of those pages. (GoDaddy’s Website Builder includes a keyword tool that makes this easy.)
If needed, it’s worth paying a developer or SEO expert to optimise the code on your web pages so that they include all the relevant keywords.
7 online marketing strategies for you
As I promised, these are seven ways to promote your website — ideally, you should use all of the methods simultaneously to achieve best results. No one method serves the purpose entirely.
A few closing tips:
- Be consistent in your social media posts, blog posts and newsletter deliveries. You could create a schedule or calendar for these.
- Invest in SEO and paid advertising to increase your brand visibility. Put your ads on websites that are popular with your target audiences.
- If you can, also invest in promoted posts on social media channels, as well as link exchanges and article promotion.
Finally, have a call-to-action on your website to turn casual visitors into customers. Once prospective customers get to your website and read about your products, direct them to call you for enquiries and to request product demos.
I wish you luck with all the promotional activities!
There has never been a better time to start a small business than now. The advent of the internet has made it that much easier to reach out to one’s target audience without having to spend a bomb on advertising or marketing. One hears so much about the startup boom and how it is not very difficult to get funding to start a new business if one can demonstrate a plausible revenue model. But it takes more than an investor for a business to open its doors. If you’re among those who aren’t sure how to start a small business, you’ve come to the right place.
What are the formalities that I need to comply with? Can I really hit the ground running and start turning a profit?
You needn’t pay an expert to get the answers. The process of setting up a small business in India is an easier affair now. All you need to do is to follow six simple steps given below.
How to start a small business in 6 steps
Follow these steps to get your business up and running.
Decide the format of business.
Give it a name.
Register with the Ministry of Corporate Affairs.
Set up your infrastructure.
Promote your new business.
People all over India start businesses every day. Here’s how they do it.
1. Decide the format of business
A business in India has to fit into one of the several different categories — these are the most popular:
This is business in its simplest and most basic form; you run it solely on your own. You may register your sole proprietorship under the Shops and Establishments Act or, if you have an annual turnover of ₹20 lakh or above, under the GST (Goods and Service Tax) Act (read additional details here).
This is a business that is run by two or more people who share the responsibilities as well as any profits or losses that the business makes. Again a very popular type of business that is quite easy to start.
Private or Public Limited Company
This type of business needs to be registered under the law and may comprise between two and 200 shareholders. There needs to be at least seven shareholders in the case of a Private Limited Company, while there’s no limit placed on the maximum number of shareholders in the case of a Public Limited Company. This type of structure easily lends itself to expansion and growth.
2. Give it a name
Read this post for help naming your business.
Don’t neglect to register a business domain name, preferably one that matches the name of your business. You’ll need a domain name to have a website; having one that matches the name of your business minimizes confusion among customers and suppliers.
Search for a business domain name nowSEARCH
Once you have a business name, you can open a business bank account in your name or the name of your business.
3. Register with the Ministry of Corporate Affairs
The good news is that what was once a five to seven day affair is now much shorter. To register a business:
- Get a Digital Signature Certificate (DSC). This enables you to sign documents digitally.
- Apply for a Director Identification Number (DIN). This can be done by completing the eForm here.
- File the incorporation forms. To do this, you’ll need a passport-size photograph, the PAN (Permanent Account Numbers) card as identity proof and a utility bill not more than two months old (as address proof).
- Get in line with labour law by getting the necessary registrations done — find details here.
Additional steps for partnerships
In addition to the steps listed above, those filing for partnerships must:
- Prepare a simple partnership deed on a judicial stamp paper and get all partners to sign it.
- Submit this deed, along with the address proof of the business and that of the partners, to the Registrar of Partnerships.
Note: A partnership can apply for GST registration by submitting the PAN card, address proof and identity proof of the partners.
4. Secure funding
One of the reasons for new businesses and startups taking off in a major way in India is the easy availability of financing. You have several options:
You could bootstrap
Making do with the money you have spared for the business might help your business grow quicker since it won’t be weighed down by debt.
This is a blessing of the internet age. You can put up your business plan on a crowdfunding platform and people who find your project viable can provide you with the capital you need to succeed.
Venture capitalist funding
This form of funding is offered by professional fund managers, ever on the lookout for companies they believe have great potential. VC funding can help get you the much-needed initial traction.
You could get financial assistance from rich individuals searching for a startup they can help nurture and grow. Such people are known as angel investors. They are usually very astute businesspeople who can offer both funding and valuable insight about running a business.
5. Set up your infrastructure
The internet and all the digital technologies at our disposal have made it possible to start a business with minimal infrastructure. This is especially true of the service industry — all you really need is a computer and a reliable web connection. You could start working out of your home, garage or basement. These days, one can also work out of a shared office space, like the ones offered by Regus.
6. Promote your new business
Marketing for a startup or new business is no longer a high-cost affair. You’ll need a business website optimised for search engines. From there, any combination of the tactics below can help you create a viable revenue stream even in the short term.
- Personal referrals
- Content marketing
- An email newsletter
- An active social media presence
- Paid online ads
As your revenues stabilize, you will be able to make the necessary investments in infrastructure and a marketing outreach to scale up and grow to the next level.
That’s how to start a small business
Many people can come up with a business idea; far fewer know how to actually turn the idea into reality. We’ve outlined the steps required — from choosing a business structure to securing funding and registering with the Ministry of Corporate Affairs. Follow them for a smooth startup.
Best wishes for your success!
Research by Gartner pegs the growth of India’s public cloud market to rise by more than 53 per cent by 2020, as the world’s fastest-growing economy becomes more digitised. SME organisations are driving the demand for cloud computing services in India because the cloud enables them to run faster, more efficiently and at reduced costs.
Encouraged by this forecast, Punit Thakkar, Founder of Shivaami Cloud Services in Mumbai, added cloud services as a key focus stream for his ISP company. Shivaami is a premier partner for G Suite and has a team of experts directly trained by Google.
Founded in 2004, Shivaami has offices in six key Indian cities. More than 7,000 clients, 150 employees and a solid reputation in the marketplace ascertain their success.
Besides grit, hard work and drive, Shivaami’s growth can also be credited to its strategic partnerships with industry leaders such as Google for Cloud, and GoDaddy as a reseller for its entire product suite.
Partners in progress
“Our association with GoDaddy has been good for our brand,” confirms Punit. “GoDaddy is a brand giant and our association and its resultant benefits have been good for Shivaami’s brand image.”
GoDaddy’s comprehensive product portfolio helped Shivaami expand their business, while their 24X7 support delivered on customer satisfaction.
Shivaami’s collaboration with GoDaddy began in early 2014, when it signed up for its Reseller Program. But Shivaami first crossed paths with GoDaddy as a customer, when it registered its domain name with the global domain giant.
GoDaddy’s Reseller Program enables businesses such as Shivaami to sell services such as email, hosting and SSL certificates to their customers. Unlike any other registrar in India, GoDaddy offers 40+ products, which are white-labeled for resale.
The program supports resellers with credit card processing, 24/7 live support for their customers, free software, advertising tools, marketing support, sales and commission reports and standard buy rates that are up to 40 per cent lower than retail costs.
“The addition of GoDaddy’s portfolio of products to our business has helped us to acquire more customers and add more value,” says Punit. “GoDaddy provides us with very reasonable prices that make it attractive for any business looking to start off!”
GoDaddy’s lead-generation support has been another exceptional feature of the Reseller Program. A recent email marketing campaign run by Shivaami generated a large number of leads. Advice on the nature of the campaign to run helped Shivaami to create customised offers for local markets.
“We have been able to maintain a high retention of nearly 95 percent of our customers owing to our levels of service, all thanks to GoDaddy.”
Overall, Punit highly appreciates GoDaddy’s professional and personalized inputs in Shivaami’s marketing efforts, which have made a positive impact on the bottom line.
Further, the support of a local GoDaddy business development representative has proved invaluable for Shivaami. Any support issue or query has been resolved quickly and efficiently, and on priority. This has directly improved customer satisfaction and retention.
Clear skies ahead for Shivaami Cloud Services
With the backing and support of partners like GoDaddy, Shivaami has raised its internal bar, and is aiming for exponential growth. The company aims to acquire 22K+ customers by 2020 as part of its 1000-day vision.
“Thank you GoDaddy,” says Punit, signing off.
So, you have successfully set up your new retail trade business. Many congratulations!
You must be making local sales and earning a profit. That’s great!
But, here is a problem. An offline retail business has its market limited to a specific location and therefore, limited customers. You might want to sell your products in significant volume to achieve the economies of scale and make more profits.
But how do you do that?
You have two options to tap the new customers. Either you open up many stores at various other places or go online.
I hope you understand the hassles and cost of opening up new stores. I am not condemning the idea of having a chain of retail outlets. But, it can be done after you pick up the low hanging fruits first.
The easiest way to expand your retail business is to go online.
Let us now understand in detail, why you should have an online presence and therefore a domain name.
6 reasons you need a domain name
As long as your retail trade business is not on the internet, your business will be limited to the local area. Getting a domain name and putting your business online has numerous benefits.
To protect your brand.
To extend the reach.
To increase access.
To have online presence.
To look professional.
To have an online store.
Before we discuss each in detail, let us take a look at the numbers.
The internet is taking the world by storm
A study by Statista reveals that in 2017, 46.8 percent of the global population accessed the internet. Internet penetration in India is currently around 37.4 percent. The number of people using the internet is increasing day by day.
By June 2018, there will be about 500 million internet users in India. Imagine if you could capture a small percentage of them!
Online shopping is the most popular activity on the internet, with more and more people buying from online stores. Increased internet access has lead to an increase in the online shopping sales figure.
India is the second-largest online market, ranked only behind China. India is also the second fastest-growing eCommerce market in the world. The retail eCommerce sales compound annual growth rate from 2016 to 2021 is expected to rise by 23 percent.
These are significant numbers to ignore. If your business does not have an online presence, then you are leaving big money on the table.A domain name can transform your offline retail business into a cash machine.
Let us discuss in detail why your retail trade needs a domain name.
1. To protect your brand
The most important reason to purchase a domain name is to save your brand identity online. If you do not buy the domain matching your business name, someone else might buy it. It has its consequences.
He or she can take undue advantage of your established and locally famous brand. The other detrimental impact could be that you might have to buy your domain name from him/her at a premium price.
2. To extend the reach
With a website or a social page, you can target people across the globe. Your business is not limited to the geographical boundaries of your location.
Meet Ankita, who sells the dream of looking perfect in the form of clothing. She has been running her business SriClusters for eight years. It was only last year that she decided to take her clothing business online. As she explains:
“I started my website in 2017, after understanding how important a website is for a business. A website is the virtual face of a business and GoDaddy has an excellent platform and great services. … Almost all of my exports are through the website, and it has helped almost double my revenue. Three-quarters of my total clientele have increased due to the website alone.”
Having a website opened up new avenues for Ankita’s business. She reached the people who were miles away from her and successfully converted them to her customers.
3. To increase access
A physical store has its constraints. It cannot be opened all the time, due to various security and logistics reasons. In the other case, if you have a domain name and a website, you might close your physical shop at 8:00 p.m., but your business doesn’t stop there.
Make sure you add sufficient amount of information about your products on your website. Your customers can browse your products at any point in time. If your site supports the shopping cart functionality, then they can even order from you online while you sleep.
4. To have online presence
You might not have a website, but you can still have an online presence with the help of a domain name. Using your domain name, you can test the waters with a blog or a social media page. When you are convinced that an online presence can transform the reach of your business, you might go ahead for a fully functional website.
There are many other ways by which you can have an online presence without having a website. You can direct your domain’s visitors to a variety of places through the technique of forwarding. When you are ready to build a website, you simply point the domain to your new website.
5. To look professional
A domain name can give your brick-and-mortar business a professional look. You need not have a website for that matter.
Do you know that with a domain name you can create a professional email account for your business? A custom email address that has your business name in it adds seriousness to your business. Which email message will you take seriously — the one you receive from firstname.lastname@example.org or email@example.com? Of course the second one!
The simple rule is that if you’re not confident enough to invest in your business, then why will the customers spend their time and money with you?
6. To have an online store
With a domain name, you can create your online store instead of a simple website. Ecommerce stores have the functionality to support the shopping cart, allowing people to browse through your products, add them to the cart, and pay online.
Sayon Seal is the proud owner of Rangosri, a designer saree business. Rangosri has been in business since 2015. In 2017, the digital retail store was launched to cater to the demand for sarees throughout India. Sayon says:
“The journey was an uphill one from the beginning. But thanks to the beautiful website, we are now selling nearly 550 to 600 sarees a month.”
“As a small offline retail player, we would have to wait for the sale seasons like Poila Baisakh or Durga Puja to set our cash box rolling,” Sayon continues. “Now, thanks to our online store, every month, every week, every day is a sales day!”
Having an eCommerce website requires an added attention to customer service, product delivery, etc. But on the whole, it seems to have paid off for Sayon.
Online retail trade is the future
I am sure you must have understood by now how vital a domain is for the retail business. It not only allows you to have an online presence but also affirms your customer’s faith in you by giving a professional look to your business.
Have you bought your desired domain name?
Check the availability now!SEARCH
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We all know that a domain name simplifies the complex internet addressing scheme represented in numbers. Instead of typing in a long IP address such as 184.108.40.206 to find a website, we can type in BigBazaar.com, which is much easier. As more and more people worldwide search the web to seek information, learn new things and buy unique items, website domains are becoming part of everyday living. What you may not know is that there is a way to determine domain value.Learn your domain value now.
Domain name is in the virtual world like how equipment and products are in the real world. As more and more people use the web for meeting their needs, your business’s focal point of connecting with visitors — the domain — gains value. In fact, your business domain name is an asset that can be sold along with the business.
A digital asset
The domain name is a significant digital asset for any enterprise, especially if it is associated with an active website.
However, the concept of domain valuation is both science and art. It is science because domain names have specific and measurable data points which can be used to base a valuation. It is also an art, since in many cases, a domain is worth what someone is willing to pay for it. How the investors assign domain value depends upon:
- How appealing it is to a particular target audience.
- How it will help identify and differentiate goods and services in the marketplace.
- How much traffic it is attracting on the internet.
In general, domain names which are short, catchy and have high-recall potential can be of great value.
Factors influencing domain value
The domain value depends on a variety of factors, some of which correspond to measurable parameters. Factors include:
Top Level Domain (TLD) used
TLD is the part that appears to the right of the dot. The most valuable domains use .com TLD and for good reason. It is a common tendency among all of us to look for any website by adding .com to the business name. What’s more, .com has been around longest and is considered the global domain. Of course, there are many other TLDs — .in, .net, .org, etc. — but none as valuable as .com.
The domain names which are simple and have broad appeal are generally more valuable. This also ties in with length — domains that comprise fewer letters command better value (e.g. Flipkart). This is very likely because shorter domain names are easier to remember, faster to type and less prone to typing errors.
The radio test
Domain names are often spoken, as when one friend tells another about a favourite website. So a domain whose proper spelling is clear and easy to grasp when spoken is often more valuable than one which is ambiguous.
Web traffic comes from type-ins (direct input into a browser URL bar), links/bookmarks and search. If you can estimate how much each unique visitor is
worth, you can then come up with a simple formula which calculates the amount of revenue or value the domain generates.
For this same reason, domain names basing on popular subjects are better valued than those referring to niche subjects (e.g. ShopClues vs. Ayush). This is owing to the simple fact that more people search for these topics on the web. More traffic equates to higher website worth.
Of course, there are also some things that reduce domain value. For example, a domain that uses numbers like “4” in place of “for” to make it catchy will suffer in value. This is not considered good from the valuation perspective.
One way to estimate domain value is to look at how much similar domains have sold for. Recent comparable transactions involving similar domains can suggest the current market value of a domain name. You can use Dnjournal.com and Namebio.com for this type of research.
So how much is your domain really worth?
Finally, the answer to the question, ‘How much is my domain worth?’ GoDaddy launched a domain value service to give you the most accurate estimate available. Their algorithm combines machine learning with real-market sales data compiled from 20 years of experience to appraise your domain name. GoDaddy’s credibility in this area is well established, as they manage millions of domains as the world’s largest domain registrar. Try it now.
Increase your domain’s worth
Search engines determine website worth based on how relevant or useful it is to the searcher’s query — and the first indicator of relevance is the domain name. You can increase the value of your domain name by using it to launch a website or blog you promote. Offer useful information on it and in time the people will come. This will not only benefit your business by bringing in new customers, but enhance the domain value.
In summary, your domain is an important strategic asset and has the potential to multiply the overall valuation of your firm. Tend it with care.
Are you planning to become an entrepreneur and start your own business? How will new customers discover your business and all the products and services you offer? As you consider business name ideas, be sure the matching website domain name is available. You’ll need one in order to launch a business website.As you’re coming up with business name ideas, a domain name search should be at the top of your to-do list.
A business name is its brand identity, and it is the way people will remember your business. It will be printed on your business card and you will mention it when you introduce yourself to prospective customers and business partners.
A business website is another important consideration. Today people use a search engine like Google to find information on their mobile phones. When people look for your business online, they will try to remember its name and type that in. Choosing a domain name that matches your business name makes it more likely they’ll land on your website.
India’s love of creative names
India is a country with diverse languages, and for a majority of the population, English is a second or third language. Hence, it is common to see names that use a mix of English and Hindi — Hindi words in the English script.
It’s common to see Indian brand names like ‘Bajaao’ and ‘Dainik Bhaskar’ — the former sells musical instruments online and the latter is a popular Indian newspaper. You will also see a mix of English and Hindi used in brand names as in ‘Big Bazaar,’ a famous retail outlet in India belonging to the Future Group.
As you can see, these names are easy to remember among Indians. They are more likely to remember a name in their first language — even though it is written in the English script.
What is a domain name?
There are two parts to the domain name. For example, the domain name belonging to the aforementioned newspaper is Bhaskar.com. The first part — Bhaskar — is called the Second Level Domain, and this is often a business brand name. You can even register Second Level Domains using Hindi characters — watch this video to learn how.
The second part — .com — is called a Top Level Domain (TLD). The TLD reflects the nature of your business. For example:
- .in is often used by companies that do business in India.
- .com is preferred by businesses that operate globally.
- .net is favored by ISPs but open to any business.
- .org is useful to nonprofit and charity organisations.
The newest TLDs on offer have more than three letters and represent a variety of industries, as in:
These are called gTLDs (generic TLDs) and you can find the complete list of available gTLDs here.
Register your website name
Once you’ve chosen your business name, you will want to apply for a Director Identification Number and submit a Digital Signature Certificate with the Ministry of Corporate Affairs. The next task is to set up a website to bring in customers.
The website name should reflect the nature of your business, and ideally, it should be the same as the brand name.
Your website name — or domain name — helps people find your website. Domain names are unique and given on a first-come, first-serve basis. Hence it is important to register the chosen domain name as soon as you can.
This can be done through a company like GoDaddy, which offers domain registration services. You can get a domain name here for a modest fee. Of course, that’s a recurring annual charge, so check all the plans on the GoDaddy site. We recommend booking your domain for a longer period of three to five years for best results.
But first, you need to check if the preferred domain name is available and not taken by anyone else. Go to the GoDaddy website, and you will see a search box at the top of the home page. Type in the chosen name of your website.
Business name ideas that aren’t available
So, you searched for the name of your business domain and were surprised to see that it is already ‘taken.’ Is there really another business out there with the same name as your business?
Well, there are people who guess that there is the likelihood of someone starting a business with that name, and they register and ‘park’ the domain name. They then sell it to the business that requests it — for a profit. In fact, this is a good business to get into, and you can read about it here.
But what if the buyer wants top dollar for the domain name that matches your business name? You can still have a great domain name without paying someone a ‘bomb’ for it. The solution is domain auctions.
Find what you want at auction
Domain auction is a process in which prospective domain name buyers can bid or make an offer for a domain name that has already been registered by another owner. It is a regulated and transparent process of trading pre-owned domain names. Domain auctions are like a regular auction in which prospective buyers bid for unique properties — the sale goes to the highest bidder.
On the GoDaddy Auctions site, you will find an alphabetical listing of domain names and their prices. Search for and choose the domain you want using the Search tool.
Once you find the domain you want, check its base price and bid an amount for it. The funds can be safely transferred through escrow agents who facilitate transactions between auction participants. Follow the links and instructions on the site to complete the transaction. You will receive instructions by email on how to access your newly purchased domain.
We hope you will get the domain you want, and we wish you success for your new business!
The post Business name ideas: Before you choose, take these steps appeared first on Blog.
There was a time when I could have registered my own name with a .com extension. That was about 20 years ago, when the internet was in its infancy in India, and indeed, elsewhere in the world. I remember dreaming about buying off Himalaya.net so I could run a trekker’s business from there. Problem is that I was only dreaming — before I could say “Amazon!” many cherished domains (including that one) were gone. Just as well, because many so-called “dot-com” companies went bust in the bubble that burst around the years 2000 and 2001. Of course, this was long before you could easily search and register expired domains.About this time, a new class of people called cybersquatters emerged.
These people registered domain names in order to profit from selling something that by all rights should belong to others. This was before the courts ruled that you cannot use a famous brand’s domain just because you learned about the internet first! Of course, there were companies that chose to buy off domain names from cybersquatters rather than use the same money (or more!) to hire lawyers to fight their cases.
A tiny nation’s fortunes improve
There were other surprises as well. The South Pacific island nation of Tuvalu made waves when the world learned its country-code extension is .tv. Broadcasters, game producers and video-streaming companies realized they could use the .tv extension to pull viewers in.
Domain names are now Tuvalu’s biggest source of revenue. Turns out, people will pay to buy off .tv domains for use with video sites.
The domain market grows up
Things have come a long way, though. Domain registrations have gone well beyond the early days of .com, .net and .org extensions. There are now a host of country-code domains — like India’s .in — and hundreds of other extensions such as:
Early cybersquatters realized that they could not continue buying up unlimited domain names, spending money like it was real estate and hoping to cash in later on the demand. Just like real estate, too much supply can cause prices to fall. In fact, that is what has happened. Because you don’t “buy” but only “rent” domains, the rights to thousands of good ones have lapsed.
Which brings us to expired domains.
Expired domains: A business opportunity
If you are a small business or a startup, this might be a good time to check on the domain names you always wanted but once found unavailable or too expensive to buy. My own name’s .com extension is now available for a huge price, but who cares? I now find there are other domains that I can get much, much cheaper.
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I checked out GoDaddy’s Auctions site and was pleasantly surprised to find stuff that I thought would be out of my reach. It should be even easier for successful business brands to find valuable domains, given their resources.
Whatever your goals, it might be worth doing two things.
1. First, check out the domain you fancy
If your first-choice domain name isn’t available, expired domains with a strong brand feel might well be available at reasonable rates. Think of it as a basement bargain sale for domain names.
2. Consider starting a domain portfolio
Secondly, it might make sense to consider buying not just one extension, but several so that you can consolidate your brand or corporate name across several extensions and pre-empt cybersquatters.
This might also help your business do better in Google searches because the chances of being found are higher. Naturally, you can get more people and traffic to your domains if you forward various domains to a single site on your primary domain.
So a furniture manufacturing company in Uttar Pradesh might scour expired domains for:
A toolkit blog post like this can help you get the hang of using expired domain names to build a portfolio of business domains.
Consult with a trademark lawyer
It also makes sense for small and medium enterprises (SMEs) to hire a good trademark or service mark lawyer when they register domains. Imagine you are starting a business today in India but are not focused on scaling up globally for now — and then one day you discover you can do it across the planet. Do you want to be left in a lurch where your .com or .global domain is taken or faces a trademark challenge? That can get tricky.
According to Mumbai trademark lawyers Hemant Goyal and Mohit Porwal, writing for Mondaq:
“A trademark or service mark promotes and protects your brand name, while a registered and protected domain name provides you protection against any unauthorized use of your domain name by any person or entity (and) a trademark supports the face value of your business or profession, while a domain name increases access value of your business from any remote place of the world over.”
A lawyer can get you there and keep you there.
Many startups have searched for a business domain name only to find their .com.in or .com has already been registered and is unavailable to them. If this happens to you, head over to the nearest domain auction house to see what’s on offer. Who knows? You might find something you like even better.
Named as one of the top Communication Institutes by India Today Aspire in June 2017, The Delhi School of Communication (DSC) offers a 360-degree Communications and Public Relations program. The New Delhi school’s 600+ alumni and 23-year-old legacy are a testament of its contribution to the growth of many professionals and the communication industry at large. But what does DSC’s success have to do with web hosting companies?
The demand for communications professionals has always been on a high-growth trajectory.
Today, that demand is rapidly expanding across occupations, driven by the decentralization of traditional communications roles and the continuing adoption of data analytics, social media and mobile technologies.
The desire to cater to the increasing demand brought together a group of industry professionals and academicians in 1995. Feeling a need to better align higher education in India with industry demands, they started The Delhi School of Communication. Their vision is to grow DSC into a hub of thought, engagement and futuristic learning in the media and communication domain.
An institutional website is a must
The math is fairly simple! To increase enrollments, an educational institute needs to build brand awareness, which is well-served by having a website.
“A website is a basic without which I do not think my work would be able to function,” says Ramola Kumar, Dean of DSC. “A website lets the world know about your service in an extremely cost-effective way, compared with print, broadcast or any other avenue of promotion,” she adds.
DSC revamped its old website in 2009. The new one positions it to move into the future, conveying a deep understanding of communication trends and industry needs.
With a new website came a new service provider for hosting services. GoDaddy was highly recommended — both for its reputation as the world’s largest domain registrar and its attractive pricing options.GoDaddy helps keep us visible to the world.
Now DSC can be easily found on the Internet, providing information to anyone who wishes to learn more. Their new website has also helped to establish the institute as a thought leader in Media Communications.
“We moved our hosting to GoDaddy, as the previous service provider could not process our workload effectively. Now with GoDaddy we are at ease that our website is secure and running always,” says Ramola.
A trusted digital partner with 24/7 support
The process of hosting with GoDaddy was seamless for DSC. By visiting in.GoDaddy.com, they could purchase and set up a hosting package at lightning speed and be visible to the world in a click.
GoDaddy’s 99.9 percent uptime guarantee and award-winning 24/7 tech support ensures that DSC’s website never rests.
The team that maintains the website at DSC has interacted with GoDaddy’s customer service team several times. Their experience has been “excellent” regardless of the challenge being faced, be it a hosting issue or a simple one of renewal.
Superior among web hosting companies
Ramola is full of praise for GoDaddy for having managed the school’s website for nearly 10 years now. “They consistently perform well,” she says. This long-term outlook has been key to DSC’s consistent growth and success.
Great business are not built in a day, but they are built to last, is her personal and winning philosophy. This philosophy helps to determine the web hosting companies The Delhi School of Communication allies with.
The post Web hosting companies: How switching made the difference for DSC appeared first on Blog.
Delhi-based Analyzed Media is a leading IT firm that provides top-notch web design and development services around the globe. However, that’s not all the firm does.
As early as 2005, Analyzed Media began buying expired domains and reselling them.
Expired domains are domains whose registrations have been allowed to lapse, thereby freeing them up for someone else to register and use. While at the beginning they would resell through forums, Analyzed Media began to target and acquire customers directly for this service.
Registering a domain name has been the first step to an online identity for any organisation since the start of the internet decades ago. A domain name is the address where online users access a business’ website. Hence, selecting and finding just the right domain name is central for any brand that wishes to be found easily on the web. For many, the right domain is hidden deep within the pool of expired domains.
“Choosing the right domain is a complicated and critical process for any organisation,” confirms Amrendra Mishra, Founder of Analyzed Media. “It is akin to choosing a company name — it requires a lot of thought and consideration.”
Amrendra is quick to give credit for their growth in the domain business to GoDaddy’s Reseller Program.
Amrendra is speaking from deep experience, having sold 7000+ domains since 2012. “We’ve literally given an identity to many organisations,” he says.
Analyzed Media gains credibility with GoDaddy
“We have been able to scale our business and be known as a reliable domainer amongst end users, thanks to being a GoDaddy Reseller,” says Amrendra. GoDaddy’s reputation as the world’s No. 1 registrar has been the fairy dust that has sprinkled its magic on Analyzed Media, upping their credibility and trust with organisations who choose to buy their domain names from them.
Besides having a positive impact on Analyzed Media’s reputation, GoDaddy’s Reseller platform offers a host of benefits that makes it easy and convenient for customers to buy from the firm.
Fast domain transfers
The key benefit has been in the time it takes to transfer domain names. GoDaddy’s domain transfer platform, which is highly automated, makes the process seamless. A domain transfer could take five to six business days with other registrars, but it happens in just five minutes with GoDaddy, explains Amrendra. With many of their prospects already using GoDaddy products, the transfer of a domain is further simplified.
Another key upside has been the preferred pricing that Analyzed Media receives from GoDaddy. GoDaddy offers wholesale prices — as much as 40 percent off the retail price — to resellers. They are then free to determine the retail prices for their customers.
The support of GoDaddy’s local business development executive has also been invaluable for Analyzed Media, allowing them to maintain a high level of service to their customers. “If and when there has been any issue, we know with confidence that GoDaddy’s support team — including the partner account manager — is just a call away! Our queries have been resolved quickly and to our satisfaction,” says Amrendra.
It comes down to trust
With GoDaddy, Analyzed Media has been able to win the trust of thousands of customers who have registered their domain names through them. Today, Analyzed Media averages 70 domain registrations a month.
GoDaddy has helped Analyzed Media establish a unique online identity for thousands of customers.
“The No. 1 reason for our success has been credibility and trust that GoDaddy enjoys and which rubs off on us as their reseller partner. If I would have partnered with any other registrar, I’m sure to have lost 20 to 30 percent of my sales!” concludes Amrendra.
The post The right partnership helps Analyzed Media go places appeared first on Blog.
Deepali Dubey’s foray into astrology to emerge on top is reminiscent of the philosophy propagated by the best-selling self-help book, The Secret. The Secret is based on the pseudoscientific law of attraction, which claims that ‘thinking about certain things will make them appear in one’s life.’ Starting off in a corporate job, Deepali’s sheer power of focus of thought pulled her into her calling of astrology.
For nearly 15 years now, Deepali Dubey has guided and helped many individuals seeking her help by following a holistic approach to healing.
She offers angel healing, Tarot card reading, aura reading, pranic healing, Tibetan reiki, numerology, crystal and gemstone therapy among others. Deepali believes that God has chosen her to guide people who are facing a challenge in their lives, be it financial or personal. Her goal is to ensure that every person seeking her guidance must walk out a happier person with an effective solution for the issue they came with.
Devoted to her work, Deepali is consistently bringing hope into lives of people through her inborn talent. In order to bring structure to her offering, and to offer her services far and wide, Deepali formally set up her company website in July 2015.
A holistic approach to online success
When looking for a website partner, Deepali decided to look no further than GoDaddy owing to its reliability and popularity. With more than 17 million happy customers and 75 million domains under their management, GoDaddy seemed an ideal partner to set her up for success online. She had also heard about GoDaddy from her friends, as well as seen their advertisements on television.
“Going online was a very important step for me. Without a website, there is no way you can reach out to people everywhere! A website is an essential tool for every business,” says Deepali.
Deepali registered her domain, AstroDeepali.com, with GoDaddy and chose a .com domain name to create her identity online. A .com domain is easy-to-remember and simple for customers to find online, she confirms.
She also hosted her website with GoDaddy because they offer unmatched reliability and support for hosting services. Using the domain and hosting services from GoDaddy put her business at an advantage right from the start, she states.
Made for each other
The process of buying was easy for Deepali. By visiting in.GoDaddy.com, she could search and register a domain name within minutes. With GoDaddy’s powerful engine that searches the web’s largest pool of available domain names, she was able to register a name that best describes her business.
Further, she was able to purchase a hosting package within minutes that helped her launch her website and become visible to the world. Since she was doing all this on her own, GoDaddy’s one-click setup was a boon. It was a very simple process that helped her set up her website without much ado. GoDaddy’s reliability promise — their 99.9 percent uptime guarantee — and award-winning 24/7 tech support ensures that her website is up and running at all times.
“Once this was all in place, which was fairly quick and easy, I felt I was ready to heal people all over the world and serve humanity, which has always been my goal,” says Deepali.
Search for your domain name nowSEARCH
A promise realized: Deepali Dubey
GoDaddy has been an “excellent partner” confirms Deepali. Once launched, her website has not needed any intervention from her side. She has not felt the need to call customer service, and while she has interacted with them over email, she is highly appreciative of their quick counsel and responsiveness.
With GoDaddy as her partner, Deepali has seen her astrological consultancy flourish. People all over the world have found her and found solace in her services. Today, most of her customers reach out to her via her website.
Can anyone reach your home or office without knowing the address? Just imagine — how can anyone know your whereabouts if you have no address! Similarly, like your home and your office need a physical address, your website also needs an “address” that can be used by internet users to find it. This post will explain the technique of checking domain name availability for use as the online address of a business website.
Check domain name availability in 3 steps
To check domain name availability anytime, day or night, simply follow these steps.
Open the domain search box.
Type in the name you want.
Make the online purchase.
Before we list the steps, let us first talk briefly about domain names — what they are and how they are used for business.
Domain names are unique
A domain name is your unique identity on the internet. It can be any combination of letters, used together with various domain name extensions, such as:
- .in for companies that do business in India.
- .com for businesses that operate globally.
- .net, favored by ISPs but open to any business.
- .org for nonprofit and charity organisations.
No two websites can share the same domain name. Thus, once the domain name is registered by any individual, business or organisation, no one else can use it legally. When the users type your domain name on the internet, they are automatically directed to your website and none other.
For example, when the users type “YourStory.com” into their browser window, they are automatically directed to the website of the startup advocates in Bengaluru, Karnataka.
Flipkart.com leads to a website and also appears in the company email address of firstname.lastname@example.org. The web address and matching email make Flipkart look credible.
Moreover, by registering a domain, businesses can increase brand awareness and bring more customers to their businesses.
The domain name also needs to be registered to protect your copyrights and trademarks, helping newcomers know that the domain name they might be planning to use is already registered.
How to find a domain name
After you have decided on a domain name that is less than 64 characters long, has no special characters or blank spaces, and contains only the letters A to Z, you can proceed to check its availability. While you might use numbers and hyphens (-) in a domain name, this is not recommended, as this can confuse those trying to find your website.
1. Open the domain search box
Open the GoDaddy home page — you will type your desired business name in the search box at the top. Those who have an operational company with a brand name have different options from those who are just starting up.
For those who have already named their businesses, start by typing your business name into the domain search box. Should you find that your business name is unavailable with the .com or .in extensions, you might consider another extension to get the domain that matches your business name.
Here are a just a few extensions for you to consider (get the complete list here).
Because these extensions are new, there are still many great domain names available to register.
If you haven’t yet named your business
Those who have not named their businesses have more options when it comes to domain names. You can actually choose your business name based on which domain names are available to you. This will save you headaches down the road, as customers will be in no doubt where to find you on the internet. Read this post for ideas on how to name your startup then proceed to Step 2.
Let’s say you are thinking of the name “TheFlyingHorse” for a horse trade business. Type this name in the search box to check the results. In a few seconds, the results will appear on the page and let you know if your desired domain name is available or already taken.
When we type “TheFlyingHorse” in the search box, the result is shown as available. The price of this domain is shown and the schemes or offers available for names with alternate extensions are also shown. Consider your choices before you finalise the purchase.
3. Make the online purchase
Once you have decided, add the domain name you want to your cart and make the online purchase. It is now yours to use for a website address, an email address or both. Having your registered domain name in your website and email address gives a more professional look to your business.
To learn how to register a domain name with Hindi characters, watch this video.
Now let’s say we type “MysticHorse.com” in the search box. The result is “Sorry, MysticHorse.com is taken. Still, want it? Here’s what you do.” This means that the domain name is already registered to someone else.
When you go to the “Here’s what you do” hyperlink, a new dialogue box opens that offers help to you in getting the domain by contacting the current owner on your behalf to see if the domain is available for sale. The charges and commission for this service are mentioned, and you can choose it if you wish to continue.
Moreover, other suggestions with alternate extensions and their price are quoted below this section for you to choose if you want. You can either choose the domain name with an alternate extension or you can move on to a new domain name and check its availability (time-saving and best option).
Having multiple domain names is beneficial
Once your domain name is registered, it builds the credibility of your business on the internet. You can further enhance the online presence of your business by registering multiple domains. You have the following advantages of registering multiple domain names:
- By registering domain names that are similar to your primary business domain name, you keep your competitors from registering them.
- You can also reach a range of markets by creating distinct advertising strategies on the various domain names you own.
- Using these secondary domain names, you can direct more traffic to your website, as customers are given more ways to find you on the internet.
So using the example above, you could register:
For a small cost, you now own your digital presence.
To wrap up
A domain name forms your unique identity on the internet and it’s very important to choose wisely. Ideally your domain name should match your business name — this makes it easy for customers to remember. To check domain availability is a matter of a few moments day or night, from your phone or computer. This is not a decision to be rushed into, but rather taken slowly and with great care. Why not check now?
Running a business is a two-fold activity. Not only do you have to hustle and grow your company from the ground up, you also need to build a powerful digital identity so today’s customers can get to know and trust you on their own terms. A unique domain is the cornerstone of any online empire. This post gives you a step-by-step guide on how to get a domain.
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But what’s a domain?
In simple words, people use a domain to find you on the internet. Take Flipkart.com, for example. Here, flipkart is the domain name and .com is the extension.
Let’s say you want to go on Flipkart. You type Flipkart in your browser’s search bar and see this:
How about Incredible India?
In both examples, ‘Flipkart’ and ‘IncredibleIndia’ are the domain names, with .com and .org as the extensions. Meaning, you must choose a domain name as well as an extension that makes sense for your business (more on this later in the post).
Why is a domain crucial for your business?
If you wish to promote your business beyond your small circle of friends and associates, you’ll need a website. And for that, you’ll need a domain name. With a custom domain:
- You can establish your brand and enjoy more business opportunities with a website.
- You can prove you’re trustworthy to your customers. A branded email ID such as email@example.com is way more legit than DelhiGuy693@gmail.com.
- You can grow and promote your business with a dynamic online identity.
Once registered, no one else can use your domain name for any purpose.
How to choose a domain name
While millions of domains are taken, with the majority of them using a .com extension, you can still hunt for the perfect name. As long as you use the following steps (and don’t get too quirky).
You might already have a name in mind. If not, you can find words/combinations that are catchy and memorable using the following tools.
Don’t stop until you find a few names that feel and sound right, even when you say them aloud. Remember that people who like your business will be saying it to their friends and neighbors.
Following are a few tips on choosing the right domain name.
1. Keep it simple
KISS (keep it simple, silly) should be your motto. You should select known words and avoid numbers or hyphens. Your domain must be easy-to-remember and type, so use 25 characters or fewer. The more letters to type, the higher the chance for people to misspell it.
2. Think like your customers
Try to guess the words your customers will type into Google when searching for your products or services. These are called keywords. Including them in your domain — as in MumbaiCleaners.in, for example — could improve your search rankings, which should bring you more customers. Google’s keyword tool is a good means of finding keywords.
3. Choose the right extension
As mentioned earlier, you’ll need to make a decision about what goes on both sides of the dot. While many businesses insist on .com because it’s the world’s most recognized domain extension, it’s not your only option. Here’s the breakdown of other popular extensions:
- .in: This is India’s country-code domain and indicates you’re located in India.
- .com.in: Widely used by Indian companies and commercial enterprises that trade within India.
- .net: Favored by tech companies, ISPs and others.
- .info: Good for websites that share public health, research or other information.
- .org: Popular among non-commercial or nonprofit organizations.
- .biz: Another good option for commercial and/or business entities.
This isn’t an exhaustive list, as more specialised extensions are springing up every day. Check them out here.
Which one is right for you?
Let’s say, you want to expand your business in India alone. In this case, .com.in or .in would be the smart choice. This way Google knows you offer country-specific content on your site.
On the other hand, if you’d like to scale your brand globally, .com might be preferable. Given the undisputed popularity of this extension, this would be a great choice for any business.
4. Make sure it’s legal
Before you moonwalk to the checkout with your new domain, you’ll want to be sure:
- The domain doesn’t infringe on any trademarks. If you register a domain name that matches a registered trademark, you could be in for legal headaches.
- The name isn’t a modified version of a well-known brand (for the reasons mentioned above).
- It doesn’t contain offensive or illegal words, even in different languages.
Once you register a domain name, it’s yours for the duration of the registration period. You’ll want to be absolutely sure you’ve got it right before you click.
How to register a domain with GoDaddy
Start by going to in.godaddy.com and typing in a few domain names you have in mind. We chose YourNextBestInvestment for this post.
Unless you specify a different extension, GoDaddy uses the .com extension by default.
As you can see, YourNextBestInvestment.com is available. But in case your choice isn’t available, GoDaddy will give alternatives. You also have the option of buying .com and .in together, if you plan to launch your business in both local and global landscapes.
Sometimes, businesses also buy related domains with other extensions to stop competitors from stealing their customer base with a look-alike website.
Once you’ve made your choice (after double-checking the spelling, extension, etc.), you’ll be taken to the value-add page. Here, you can make your registration information private. This hides your contact information, keeping it out of the public WhoIs database and saving you from internet trolls and unsolicited emails.
While filling out your information, take care that it’s correct. The governing body for domain names, known as The Internet Corporation for Assigned Names and Numbers (ICANN), could cancel your domain if you provide invalid data.
After you verify your personal and order information, click Checkout. Within a few minutes, you’ll receive the GoDaddy order confirmation with your customer number.
Congratulations! You’re officially the owner of a brand new domain and can now build your website.
What if the domain you want is taken?
If your domain isn’t available and you really want it, you still have options.
Ask the owner to sell it
You can reach out to the owner via the WhoIs database, the global domain ownership database that lists every domain name on earth. Just type the domain name into the box and you might be able to learn who owns it and how to contact them.
Check the domain auction houses
Many people don’t know this, but domains whose registrations have been allowed to lapse can often be bought at auction. To improve your chances of getting a high-value name, use a service like GoDaddy’s Domain Backorder.
If neither of these work, you might have to go back to the drawing board.
And that’s how to get a domain
In this post, we’ve defined what domains are, why it’s crucial for every business to have one, and how to choose one that will help your business be successful. We’ve even walked you through the registration process. As you can see, it’s not difficult. With patience and just a little time, you will find a domain name that will serve your business for many years to come.