Axios (stylized as AXIOS) is an American news and information website founded in 2016 by Politico co-founder Jim VandeHei, Politico's former chief White House correspondent, Mike Allen, and former Politico chief revenue officer, Roy Schwartz. The site's name is based on the term Greek: ἄξιος (áxios), "worthy". It officially launched in 2017. The company had raised $30 million, as of November, 2017.
The company initially targeted coverage of a mix of news about business, politics, technology, healthcare, and media. Founder VandeHei said Axios would focus on the “collision between tech and areas such as bureaucracy, health care, energy, and the transportation infrastructure." At launch, Nicholas Johnston, a former managing editor at Bloomberg LP was named editor-in-chief. VandeHei said Axios news articles are characterized by "smart brevity", intended to be brief, specialized, high-quality, and easily shareable. Typical articles feature bullet points for easy scanning and are shorter than 300 words.
The content is designed to live on digital platforms, such as Facebook and Snapchat, as well as its own website. Reporters have made appearances on television news on NBC News and MSNBC through a deal with NBC. Its NBC Universal partnership has featured Axios co-founder Mike Allen on its show Morning Joe. Content is distributed via newsletters covering politics, technology, healthcare, and other subjects. Among the newsletters is a daily report by Mike Allen, who formerly wrote the Playbook newsletter for Politico.
In January, 2017, the company hired as an executive vice president, Evan Ryan, the assistant secretary of state for educational and cultural affairs and a former staffer for Vice President Joe Biden.
In March 2017, the company said it had 60 employees with 40 working in editorial. Axios.com has six million visitors in September 2017, according to comScore. As of November, 2017, Axios said it had 200,000 subscribers to 11 newsletters, with an average open rate of 52%. That same month, Axios said it would use a new $20 million investment to expand data analysis, product development, fund audience growth. and increase staff to 150, up from 89.
The company launched with a mission statement that consisted of, "Media is broken—and too often a scam." It planned to focus on "business, technology, politics, and media trends". Furthermore, they disavowed the use of banner ads, pop-ups, and clickbait titles, using native advertising instead. The article style was focused on brevity, clear structure, and often features bullet points.
The company earned more than $10 million in revenue in its first seven months, primarily with native advertising that appears in between stories. The company has projected half its revenue to come through subscriptions.Jonathan Swan is a notable correspondent.